Pull marketing

12. February 2018
by Stephan Nobs
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BrandMaker is revolutionizing B2B marketing

BrandMaker is Revolutionizing B2B Marketing with New Software and a Unique Methodology

More mature sales leads with the Customer Engagement Cloud

BrandMaker, the leading European provider of marketing software, has launched its new Customer Engagement Cloud (CEC) which is transforming B2B Marketing. The innovative platform is changing the way that marketers
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Content marketing

23. January 2018
by AJ Brown
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When the content Tsunami spills over your Marketing Department

Stephan Nobs is Brankmaker’s Chief Marketing Officer. With more than 20 years experience, Stephan is one of the industry’s Marketing Software pioneers and has significantly influenced the field of marketing resource management.

The loss of control when creating and sharing content

According to leading analyst firm IDC, by 2020 marketing departments will no longer have direct control over more than 50 percent of the paid content generated by their companies. Until recently, marketing still had oversight and control over most of the content created – every message was carefully communicated via official spokespeople, and all materials were approved by the marketing and legal departments prior to publication. Now everything is changing. The solid firewall that marketing used to ring-fence its content is starting to resemble a sieve. A fact that CMOs need to come to terms with.
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MRM Directions

8. January 2018
by Jeff Clark
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Where is Marketing Resource Management Going?

SiriusDecisions is a research and advisory firm helping organizations drive sustainable revenue growth through functional alignment. Jeff Clark, Research Director, Marketing Operations Strategies, conducted an interview with Stephan A. Nobs, CMO of BrandMaker, to shed new light on the future of Marketing Resource Management.


Stephan: Marketing Resource Management (MRM) as a technology has been around for years. What would you say is its relevance today?
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Content Marketing

4. December 2017
by Stephan Nobs
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Maximize Sales Impact with the Right Content

Is there such a thing as the best MarTech solution? Probably not. There are so many different industries, go-to-market models, maturity stages of organizations, that a one size fits all MarTech solution would never work. That’s why at BrandMaker we take a modular approach to offering products.
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Marketing budgets

9. October 2017
by Stephan Nobs
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The consequence of moving marketing budgets away from branding to lead generation

Late last year, leading analyst firm IDC predicted that businesses’ marketing budgets will increasingly reallocate funds- with a third of today’s “awareness” budget being redirected to later stages in the buyer journey by 2019.
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2. October 2017
by Stephan Nobs
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Five Signs That Your Company Needs a Marketing Portal

Maybe the last thing you want to do is deploy more technology, or perhaps you think your marketing operations are already running like a smoothly oiled machine. But here are some indications that you might need a helping hand:
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Advertising agency

31. August 2017
by Stephan Nobs
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Do Today’s Marketers Still Need Agencies?

The role of ad agencies and how they support their client businesses has evolved over time. It used to be just a case of a company developing a marketing strategy, and then sharing it with their agency who would then take over the creation, planning and execution of appropriate campaigns. Today, things are much more complicated. For a start, there are many more channels available to reach customers – including a plethora of digital channels which need to be handled in real-time. Executing a strategy, and planning which content appears at what time and on what channel has become a real challenge.
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Blog_Content_bigwheel

25. July 2017
by Stephan Nobs
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Content Distribution

According to analyst firm IDC, by 2020, more than 50 percent of a company’s commercial content will be created outside of marketing’s direct control. What does that mean for CMOs?

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Customer engagement

29. June 2017
by Stephan Nobs
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Customer Engagement – the What, Why, and How

Customer engagement has become an increasingly important topic over the last couple of years.

The field is maturing, but the early adopters, evangelists, opinion leaders and companies that make up the industry haven’t quite reached consensus yet on some important questions about the “What, Why and How” of customer engagement.

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Customer alignment

12. June 2017
by Stephan Nobs
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How can you align the right content with the right buyers at the right time?

We recently covered how to segment your prospects into groups according to where they are in the buying cycle, how to select the most appropriate category to focus on, and how to create content that appeals to the specific information needs of each. Now we want to discuss how to get your content in front of those targets.

The first conversion is always challenging. You have content that is designed to address any stage of readiness to buy, your product or service might be a perfect solution to a prospect’s challenges, but they don’t know who you are.
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