Marketing planning

4. June 2018
by Stephan Nobs
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Reboot Your Marketing Planning And Turn Chaos Into Control

Working in marketing is the best job in the world… most of the time. It’s an incredibly versatile job, but things can become overwhelming quickly. With the right marketing planning tool, you can schedule, execute and report on marketing campaigns with ease. It’s what marketers need to finally get out of reactive mode, to regain control of activities, and to make marketing the best job in the world all the time.
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Field sales and marketing teams

1. May 2018
by Stephan Nobs
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The right digital assets for field teams, wherever they go

A portable DAM is the key to aligning the interests of marketing and sales. The quickest and most scalable way for sales reps to engage with prospects is to share existing content, from wherever they are and at any moment. Skillfully crafted content actually gets consumed, to maximize marketing performance.
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Content Development

3. April 2018
by Stephan Nobs
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Get a grip on the content creation process – become less busy and more productive

Sublime content transforms your bottom line. But marketers have to take into account ever more requirements. The right marketing technology can streamline the increasing complexity of the content creation process. Your marketing colleagues will be relieved, and your CFO will be happily surprised.
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Content localization

6. March 2018
by Stephan Nobs
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The power of content localization: how to offer a “Royale with Cheese”

Content localization can have a huge effect on your bottom line. Here’s a list of things to take into account when localizing content, and which tools you need to send the right messages across the globe.
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Pull marketing

12. February 2018
by Stephan Nobs
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BrandMaker is revolutionizing B2B marketing

BrandMaker is Revolutionizing B2B Marketing with New Software and a Unique Methodology

More mature sales leads with the Customer Engagement Cloud

BrandMaker, the leading European provider of marketing software, has launched its new Customer Engagement Cloud (CEC) which is transforming B2B Marketing. The innovative platform is changing the way that marketers
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Content marketing

23. January 2018
by Stephan Nobs
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When the content Tsunami spills over your Marketing Department

Stephan Nobs is Brankmaker’s Chief Marketing Officer. With more than 20 years experience, Stephan is one of the industry’s Marketing Software pioneers and has significantly influenced the field of marketing resource management.

The loss of control when creating and sharing content

According to leading analyst firm IDC, by 2020 marketing departments will no longer have direct control over more than 50 percent of the paid content generated by their companies. Until recently, marketing still had oversight and control over most of the content created – every message was carefully communicated via official spokespeople, and all materials were approved by the marketing and legal departments prior to publication. Now everything is changing. The solid firewall that marketing used to ring-fence its content is starting to resemble a sieve. A fact that CMOs need to come to terms with.
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MRM Directions

8. January 2018
by Jeff Clark
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Where is Marketing Resource Management Going?

SiriusDecisions is a research and advisory firm helping organizations drive sustainable revenue growth through functional alignment. Jeff Clark, Research Director, Marketing Operations Strategies, conducted an interview with Stephan A. Nobs, CMO of BrandMaker, to shed new light on the future of Marketing Resource Management.


Stephan: Marketing Resource Management (MRM) as a technology has been around for years. What would you say is its relevance today?
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Content Marketing

4. December 2017
by Stephan Nobs
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Maximize Sales Impact with the Right Content

Is there such a thing as the best MarTech solution? Probably not. There are so many different industries, go-to-market models, maturity stages of organizations, that a one size fits all MarTech solution would never work. That’s why at BrandMaker we take a modular approach to offering products.
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Marketing budgets

9. October 2017
by Stephan Nobs
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The consequence of moving marketing budgets away from branding to lead generation

Late last year, leading analyst firm IDC predicted that businesses’ marketing budgets will increasingly reallocate funds- with a third of today’s “awareness” budget being redirected to later stages in the buyer journey by 2019.
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2. October 2017
by Stephan Nobs
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Five Signs That Your Company Needs a Marketing Portal

Maybe the last thing you want to do is deploy more technology, or perhaps you think your marketing operations are already running like a smoothly oiled machine. But here are some indications that you might need a helping hand:
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