Successful Marketing Automation … depends on relevant content

29. November 2013 by Mathias La France | 0 comments


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Frost & Sullivan recognizes BrandMaker with Customer Value Leadership Award

21. November 2013 by Ralf Geßwein (BrandMaker) | 0 comments

BrandMaker_Frost-Sullivan_MH-AwardBeing recognized with an award by one of the world’s leading consultancies feels really special. This week our CEO Mirko Holzer received the Frost & Sullivan Award for Customer Value Leadership at a fabulous banquet at the noble Jumeirah Hotel in Frankfurt. Frost & Sullivan based its decision for BrandMaker upon its recent analysis of the marketing process optimization solutions (MPOS) market. And their conclusion is flattering: “The solution, marketed as the BrandMaker Marketing Efficiency Cloud, offers superior usability and cross-channel campaign capabilities that will aid customers in leveraging every medium, from point-of-sale brochures to mobile applications and social media, to promote their brand.”

“BrandMaker’s solution provides different modules for planning and budgeting, creation, and development of content for campaigns, asset management, media production, advertising logistics, as well as analytics and performance,” said Frost & Sullivan Senior Research Analyst Sathya Subramanian. “Its solutions, tailored for small, medium, and large enterprises, help enterprises to conduct their own local marketing campaigns while ensuring compliance, visibility, and control. In these use cases organizations make available BrandMaker’s solution platform to their dealers in all parts of the world with pre-filled structure, roles, and smart access.”

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers, leading to improved customer retention and, ultimately, customer base expansion. For more information please click here.

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Like a fish in the sea

5. November 2013 by Ralf Geßwein (BrandMaker) | 0 comments

NSC-MeeresfrüchteNorway’s sea area is approx. seven times larger than its land area. In order to secure sustainable fisheries, state and fishery industry have agreed on a common policy that is coordinated and monitored by the Norwegian Seafood Council (NSC). In addition to its headquarter in Tromsø, it has branch offices in Sweden, Germany, France, Italy, Spain, Portugal, Russia, Brazil, Japan, Singapore, China, and the USA. The organization’s fishery products are available in 150 countries and are promoted globally – reason enough to use our Marketing Efficiency Cloud to manage all global marketing activities.

With the moduls Marketing Planner and Media Pool, NSC has created the prerequisites to allow the local organizations to plan, execute, and evaluate their campaigns by themselves. In the Marketing Planner all campaigns are organized by country and fish type. Per country, there are about ten individual campaigns with many marketing actions. NSC also tracks budgeting and performance evaluation in this tool. In the media database, NSC centrally stores a total of 15,000 media objects with all metadata. In addition to NSC employees, registered exporters also can download photos that are approved specifically for them. As a result, NSC has succeeded in structuring its marketing processes across the boards, from planning and budgeting to execution on through to the evaluation. Today Marketing is much more transparent and more efficient because all information and materials are available centrally.

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