„RoadMap 2014“: First European BrandMaker User Conference on May 15th in Cologne

26. March 2014 by Ralf Geßwein (BrandMaker) | 0 comments

Logo_User-Conference 2014We invite you to the first European BrandMaker User Conference “RoadMap 2014” on May 15th in Cologne. Focusing on how to bring “Power back to the Marketeer”, client speakers share their experiences of how marketing managers can stay in control of their planning, ensure the consistency of their advertising materials and make relevant marketing content available across business units and regions. Speakers include Michelle Cornu from chemical giant Bayer, Anna Vilhelmsson from Volvo Cars, Claus-Henning Wahl from logistics provider Schenker, Jochen Mauch from leading electrical buying group EURONICS and Thomas Herrmann from energy supplier EnBW.

The conference is the perfect opportunity for marketing decision makers from different industries to network with marketing peers on an informal basis. We will be hosting a Dinner Cruise on the Rhine the evening before the conference, which gives participants the perfect opportunity to do this.

Participation is free for end users. However, we will charge a participation fee for agencies and service providers.

Further information on “RoadMap 2014” is available at www.brandmaker.com/roadmap.
Registration is required.

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Always the same – all around the world

19. March 2014 by Ralf Geßwein (BrandMaker) | 0 comments

Quelle_QUIAGEN_PR_2It’s no easy feat to ensure a consistent market presence when you got to coordinate employees in over 35 subsidiaries in more than 25 countries. Biotech market leader QIAGEN utilizes our Brand Management Portal to master this challenge.

The global provider of biological sample preparation and test technologies for life sciences and molecular diagnostics is thus optimizing its brand presence and ensuring compliance with its Brand Guidelines. The Brand Management Portal enables QIAGEN to keep its employees all over the world informed about changes to the comprehensive Brand Guidelines. In addition, our Brand Management Portal simplifies cooperation with partners and service providers for the biotech market leader as QIAGEN can ensure that the latest version of its brand information is always available online via the central platform.

With the Brand Management Portal from the BrandMaker Marketing Efficiency Cloud, QIAGEN is able to create a company-wide central point of contact for all information relating to its brand. This means that the company can ensure compliance with the CI as well as a consistent external appearance and increase the value of the brand. Thus we help QIAGEN to fulfill its high requirements for the presentation and the management of its brand.

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