Schletter increases Service Quality with Media Pool

11. April 2014 by Ralf Geßwein (BrandMaker) | 0 comments

BrandMaker_AB-Schletter_Firmengebaeude_SchletterSchletter GmbH uses our Media Pool media database as a central management system, providing structured access to its round about 20,000 media assets. A highlight feature of Media Pool is its permanent link to Schletter’s shopping and service app, enabling the company to upload automatically updated mounting instructions, product data sheets, brochures, and checklists from Media Pool to the app.

Schletter, based in the Upper Bavarian town of Kirchdorf, develops and manufactures light alloy products in the fields of solar mounting systems, traffic engineering, trade fairs and promotion, and environmental engineering. Founded in 1968, the family-owned company operates more than 20 branches all around the world. The solar technology experts introduced our web-based media data base Media Pool in May 2012, with the aim of extending their rigorous standards of sustainability and innovative strength throughout their marketing operations.

It’s a huge benefit that all of Schletter’s media assets and versioning information are now stored centrally and can be rapidly located using the integrated search function. And because there is no need to manually update the media assets in the Web shop or app, the company saves an enormous amount of time. In future, Schletter plans to give their customers the opportunity to download all documents using Media Pool: Users are provided with a clearly arranged choice of topics that enables them to find what they are looking for fast, without having to crawl through all lists of search hits. Schletter also uses Media Pool as a tool for all-round document management that helps the company improve its customer service.

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US marketing expert Rex Briggs talks at “RoadMap 2014”

2. April 2014 by Ralf Geßwein (BrandMaker) | 0 comments

Rex_Profile_lo_01At our “RoadMap 2014” User Conference“, some of our prominent customers will give marketing decision makers from the industry first-hand best practices and a compact overview of the state of the art in marketing technology. We are particularly glad to have the renowned US marketing expert Rex Briggs, author of the bestselling book “SIRFs-Up – Catching The Next Wave in Marketing”. Rex Briggs is founder and CEO of the company Marketing Evolution and, according to “Ad Week”, one of the “best and brightest in media and technology”. He will discuss “How to Combine Marketing Brain and Marketing Muscle” and elaborate on the interrelationship between effectiveness in marketing communications and efficiency in marketing operations.

Our customers can directly use the Marketing Mix Optimization and Performance Marketing functions from Marketing Evolution via an interface to their tools. As the leading European provider of Marketing Resource Management (MRM) systems, we thereby further develop our approach of providing the Backbone for Marketing Automation.

Participation in our User Conference on May 15th in Cologne as well as at the Dinner Cruise on the Rhine on the evening before the conference is free for end users. However, we will charge a fee for agencies and service providers. Registration is required at www.brandmaker.com/roadmap, where you will also find additional information.

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