Our first European BrandMaker User Conference ”RoadMap 2014“ was a huge success. 180 attendees from nine different countries followed our invitation to Cologne. On the evening before the conference, many of them took the opportunity to exchange ideas and experiences in an informal setting on our dinner cruise. The day after the actual event started with the conference titled “Power back to the Marketeer”.
Keynote speaker Matthias Ehrlich, President of the Bundesverband Digitale Wirtschaft e.V. (German Federal Association of the Digital Economy, BVDW), outlined the lessons marketing officers need to learn from CFOs in order to restore marketing to its status as a key interface of the company involving strategic responsibility. In “How to Combine Marketing Brain and Marketing Muscle”, US marketing expert Rex Briggs examined the interaction of effective customer targeting and efficient marketing operations. Insights into how BrandMaker solutions support day-to-day marketing operations were given by Claus-Henning Wahl from Deutsche Bahn subsidiary Schenker, Jochen Mauch from the largest electrical buying group EURONICS, Michelle Cornu from chemical giant Bayer, Thomas Herrmann from energy supplier EnBW, and Anna Vilhelmsson from car manufacturer Volvo. Our Vice President Romek Jansen rounded out the conference by outlining how we will anchor our technology more firmly in the corresponding corporate processes and thus advance as the central marketing platform.
To give you an impression of the conference, we posted several pictures in an online gallery.
If you are interested in what the speakers had to say, you are welcome to download their slides at http://www.brandmaker.com/user-conference/conference-program/.