If there is any summit in Europe to catch up to the newest trends in international marketing, it is the Brand2Global conference on October 1st and 2nd in London. More than 50 top-managers, analysts, consultants and other experts from globally operating enterprises give you first hand insights into their challenges in global marketing and what solutions they applied to them.
But what makes this conference really special is that every speaker knows what he’s talking about from his own daily experience in international marketing. When they portrait problems in implementing a global strategy on a local level or describe how to navigate the pitfalls of local conventions and local languages, you know you’d better listen, because they’ve done it. And they share those experiences with all attendees by presenting vivid examples from their own companies.
This year, Brand2Global is all about global branding, global marketing campaigns, global digital media and global user experience. A rich mix of presentations will cover everything from actual hands-on experience reports like “Plan, adapt and roll out global marketing campaigns easily” to more strategic reflections like “How to think globally, but act locally with mobile marketing”.
In addition, at Brand2Global attendees will have ample opportunity to engage in professional round table discussions as well as getting in touch with their peers in an informal way during the Opening Reception and the Networking Dinner.
To me, all of this makes the Brand2Global conference a compulsory event for every international marketing professional. Come, join me in London!
Visit www.brand2global.com for more information on the conference agenda and for registration.