We are readying ourselves for further growth with over 30 million US dollars (EUR 23 million Euros) of capital. Our partners are PINOVA Capital, a Munich-based independent private equity firm, and a fund run by L-Bank (State Development Bank of Baden-Württemberg), which specializes in high growth technology companies. This investment is driven by the fact that Marketing Resource Management is among the key technologies that have fundamentally changed the marketing industry in recent years.
Solutions like our Marketing Efficiency Cloud can help marketing efforts gain greater strategic importance within companies and create the foundation for all-important marketing automation. Today marketing technology is one of the most business-critical applications in many industries.
Marko Maschek, co-founder and partner at PINOVA Capital, says, “Marketing technology is a highly dynamic market with fantastic growth opportunities. Software as a Service (SaaS) is the preferred delivery model in this sector, and BrandMaker’s Marketing Efficiency Cloud is the right product at the right time. We are looking forward to supporting BrandMaker’s continued success.”
Our CEO Mirko Holzer explains, “There are a number of competitors in each of our market areas, but none connects the fields of application using a single, holistic solution – a decisive feature for medium and large-scale customers. We believe that with BrandMaker, we can contribute to the excellent reputation that ‘Business software, made in Germany’ enjoys across the globe.”
CLAAS, one of the world’s leading agricultural engineering manufacturers, has chosen our Marketing Planer to optimize its marketing processes. Our Marketing Planer enables CLAAS to maintain a more efficient overview of all its marketing operations and to plan and control individual activities centrally. Implementation of the Marketing Planer solution from BrandMaker Marketing Efficiency Cloud provides CLAAS with a centralized marketing management platform from which to undertake across-the-board optimization of its marketing processes.
Our Marketing Management solution will significantly simplify collaboration and coordination throughout the wide-ranging marketing activities at CLAAS. The web-based solution enables staff to access up-to-date, centrally stored data at any time and thus work together efficiently across all locations. Marketing Planner offers an array of integrated and customizable evaluation and reporting options which enhance the transparency and traceability of planning, control and evaluation in all marketing activities.
“In addition to fulfilling all our functional requirements, it was the sophisticated user concept of the BrandMaker solution that finally convinced us”, explains Johann Tjarko Gerdes, Head of Marketing and Communication at CLAAS. “The easy to use filter and sorting options provide us with rapid, streamlined answers to all queries about what activities are planned and when, for which product and which target group. In addition, the modular structure of the Marketing Efficiency Cloud enables us to expand our system at any time to keep pace with our needs.”
“I am delighted to welcome CLAAS to our BrandMaker clients as a further representative of the manufacturing sector”, says our CEO Mirko Holzer. “I am sure that our Marketing Efficiency Cloud will enable CLAAS to optimize its marketing processes on a sustainable long-term basis.”