Vision completed: Leader in the Gartner “Magic Quadrant for Marketing Resource Management” Fourth Year in a Row

6. February 2015 by Ralf Geßwein (BrandMaker) | 0 comments

Mirko_Holzer_2015It’s official: Gartner has positioned us in their Magic Quadrant for Marketing Resource Management[1] (MRM) for the fourth year in a row. This is something we are quite proud of since Leaders, according to the analysts, distinguish themselves by their “completeness of vision” and their “ability to execute” – meaning a thorough understanding of the market and the ability to realize innovations successfully. In the report it says: “Leaders in the MRM market demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprisewide and global implementations that extend MRM across the marketing organization.”

However, it is getting even better. Concerning the functionality of MRM solutions, we have left all global competitors behind. CEO Mirko Holzer says: “Our product is well able not only to keep pace with international competitors, but also to raise the bar. Our positioning furthest for ‘Completeness of Vision’ in this year’s report confirms our present course of development as well as spurring us on to greater achievements.”

Gartner, Inc. is the world’s leading information technology research and advisory company. For many companies, the Magic Quadrant for Marketing Resource Management is a key criterion in selecting MRM systems. This is why we – being the only owner-operated company focusing exclusively on Marketing Resource Management in the Leaders Quadrant – are very happy to receive this outstanding recognition.

[1] Gartner, “Magic Quadrant for Marketing Resource Management”, by Kimberly Collins, February 2 2015.

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