A clear decision

26. March 2015 by Ralf Geßwein (BrandMaker) | 0 comments

KonzernzentraleA company whose perspective is the main guarantor of its success in the truest sense of the word, is Schott AG. Schott offers an extensive portfolio of high-quality products made from special-purpose glass and ceramics. Represented by production sites and sales offices in 35 countries, the specialist glass manufacturer is an innovative partner for companies in a wide range of sectors including home appliances, pharmaceutical, electronics, optics, automotive, and aviation industries. This widespread presence sees the company face the challenge of appealing to sometimes considerably different markets and target groups with specific local information that needs to be both CI- and CD-compliant.

To ensure homogenous brand awareness for its extensive product portfolio, Schott AG, a member of the Carl Zeiss Foundation, employs four high-performance Marketing Efficiency Cloud modules: Media Pool for Digital Asset Management, Web-to-Print for adapting CI-compliant print layouts for local markets, Marketing Shop for processing order processes for marketing materials centrally, and the Smart Access module for intelligent user guidance – that´s Marketing with perspective.

”The BrandMaker Marketing Efficiency Cloud modules meet the vast majority of our requirements. We were also impressed by its functional depth and usability,” says Birgit Werner, Project Manager for the Marketing Management Platform at Schott AG. BrandMaker CEO Mirko Holzer continues: “We are delighted to welcome Schott as the latest innovative and globally successful company to use our solutions as an aid for its marketing efforts in such a diverse range of industries, including automotive industry, electronics, optics, and pharmaceutics.”

(Picture source: SCHOTT AG)

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„The Future of Marketing is Agile“ – 2nd International BrandMaker User Conference in Cologne on May 20th

13. March 2015 by Ralf Geßwein (BrandMaker) | 0 comments

Logo_RoadMap2015-300x128On May 20th, it’s time again for “RoadMap 2015“. We invite our customers to the 2nd International BrandMaker User Conference in Cologne. After its very successful launch last year this year’s User Conference is dedicated to agile marketing. “More Agility” is becoming a megatrend throughout the complete marketing process: marketing planning is no longer carried out for a whole year and is, instead, reviewed and modified in much shorter cycles. Marketing content is no longer static. It is modified dynamically for different markets and target groups. And in many cases, the success is measured in real time to enable immediate reactions when the campaigns are subsequently played out.

The keynote speech of our “RoadMap 2015” will be given by Scott Brinker. The Marketing Technology specialist writes the blog “Chief Marketing Technologist” and publishes the much-quoted “Marketing Technology Landscape”. He also is program chair of the Marketing Tech Conference “Martech” in San Francisco. Speakers from companies such as Equinix, Hasbro and Oerlikon have already confirmed their participation and more exciting speakers will follow in the upcoming weeks.

The conference is offering auspicious opportunities to interact with marketing decision-makers and BrandMaker users from different industries in an informal way. We will start our User Conference again with a common dinner on the Rhine, on the eve of conference.

For more information about “RoadMap 2015” and an application form, visit us online at www.brandmaker.com/roadmap.

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Pleased as Punch

13. March 2015 by Ralf Geßwein (BrandMaker) | 0 comments

PM_BrandMaker_Neukunde_EOS_Steindamm71_official_Quelle_EOSWe have gained another Otto Group company as a new customer in EOS Holding GmbH. As one of the leading international providers of customized financial services, EOS primarily oversees receivables management for more than 20,000 customers in over 25 countries with specially tailored services. To manage the brand communication for its more than 50 subsidiary companies consistently and efficiently, the EOS Group is introducing our Media Pool. EOS will use the Media Pool to manage all of its marketing assets and make them available in a time and cost-efficient manner. Our web-based Digital Asset Management system simplifies the provision of digital content such as images and graphics, as well as other content such as presentations and templates. Because each media object is automatically converted into whichever format is required, EOS is able to utilize its Brand Management to a significantly greater degree.

Lara Flemming, Head of Communications & Marketing at EOS, explains the decision to choose BrandMaker: “With around 50 EOS subsidiaries around the world, we needed a solution that makes digital content easily accessible and as simple as possible to use. BrandMaker offered the perfect solution for our requirements.” Mirko Holzer, CEO of BrandMaker, says: “We are delighted to welcome EOS Holding GmbH as another new customer with roots in the Otto Group. EOS’s communications take place in the most diverse industry sectors worldwide. We are therefore particularly proud to play a part in optimizing the company’s marketing activities with our solutions.”

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