From now on, EWE AG is using the Marketing Planner from our Marketing Efficiency Cloud to increase the efficiency of their marketing. With Marketing Planner as a central platform for campaign planning, project management, budget monitoring and reporting, the corporate marketing is able to meet present requirements more efficiently and to measure the success of their marketing activities with specific KPIs. Our Marketing Planner supports EWE, a service provider for energy, telecommunication and information technology from Oldenburg, in making better use of resources and budgets and to realize their projects and campaigns in an optimal way. Frank Lachotta, leader marketing planning and controlling at EWE, explains that first and foremost the usability, reporting functions and modularity of the Marketing Planner were the decisive factors.
Again, the American market research institute Frost & Sullivan has awarded a prize to us. To be precise: the Global Award for „Growth Excellence Leadership“. With our Marketing Efficiency Cloud, BrandMaker would offer the best solution for the escalating demand for the automation of marketing processes. Analysts emphasize that our integrated solution consolidates various use cases across the whole digital and traditional marketing mix. According to Frost & Sullivan, we are the preferred provider when it comes to achieving a “shorter time-to-market, higher productivity, cost savings, traceable workflows and greater transparency between global and local marketing teams” with marketing technology.
… you will get to know more than you really want. Due to Social Media and mobile devices the number of touchpoints increased tremendously. The Customer Journey is getting more and more confusing as content is personalised and optimized for the respective channels. In the following video clip you will learn how BrandMaker’s marketing technologies give you support in managing the challenges of the Digital Transformation.
Integrate digital marketing in the overall marketing planning. Obtain an overall view of various disciplines such as search engine marketing or display advertising. Centrally merge link management and performance review. Clearly manage and handle activities on social media platforms like Facebook, Twitter or YouTube. And all of that with just one solution. You think this is not possible? It is possible! Namely with our Digital Marketing Center [http://www.brandmaker.com/en/digital-marketing-center.html] that supports companies in coping with the digital transformation in an optimal way.
Read in our factsheet how to use the Digital Marketing Center as an integrated work environment to derive planning for individual measures and channels from the superior marketing planning, and to organize and to track thousands of keywords and corresponding links for the digital channels.
Our factsheet can be requested here:
The integration of marketing technology in a complex IT environment is a task that already medium-sized companies have to master often. This is also true for marketing technology like our Marketing Efficiency Cloud. For our customers, we have implemented a whole series of integrations to connect our solutions with other business applications such as company-wide used ERP or CRM systems. Some typical application examples from practice are:
- The Media Pool as a central repository holds out current product and campaign visuals that are used on internal and external websites on the CMS of a third-party supplier.
- Marketing relevant data from the PIM should be mirrored in our Marketing PIM and should be enriched with advertising texts, pictures, channel-specific information etc. there. This is necessary because frequently the technical PIM is not suitable for this purpose or not organizationally provided.
- In the Marketing Planner the strategic planning of all marketing activities takes place, but budget information and received bills are available in the ERP system. Therefore, current budget data have to be converted into the Marketing Planner.
For all these scenarios, we have one and the same solution: standardized interfaces for the modules of the Marketing Efficiency Cloud. Read in our white paper “Field-tested Interfaces for System Integration” how the Marketing Efficiency Cloud can be integrated with your enterprise IT.