Customer engagement

29. June 2017
by Stephan Nobs
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Customer Engagement – the What, Why, and How

Customer engagement has become an increasingly important topic over the last couple of years. The field is maturing, but the early adopters, evangelists, opinion leaders and companies that make up the industry haven’t quite reached consensus yet on some important … Continue reading

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Customer alignment

12. June 2017
by Stephan Nobs
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How can you align the right content with the right buyers at the right time?

We recently covered how to segment your prospects into groups according to where they are in the buying cycle, how to select the most appropriate category to focus on, and how to create content that appeals to the specific information … Continue reading

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