Content marketing

23. January 2018
by Stephan Nobs
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When the content Tsunami spills over your Marketing Department

Stephan Nobs is Brankmaker’s Chief Marketing Officer. With more than 20 years experience, Stephan is one of the industry’s Marketing Software pioneers and has significantly influenced the field of marketing resource management. The loss of control when creating and sharing … Continue reading

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MRM Directions

8. January 2018
by Jeff Clark
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Where is Marketing Resource Management Going?

SiriusDecisions is a research and advisory firm helping organizations drive sustainable revenue growth through functional alignment. Jeff Clark, Research Director, Marketing Operations Strategies, conducted an interview with Stephan A. Nobs, CMO of BrandMaker, to shed new light on the future … Continue reading

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