The program is set up, the provisional agenda is published, our 2nd International User Conference “RoadMap 2015” with its motto “The Future of Marketing is Agile” may occur.
That U.S. marketing guru and blogger Scott Brinker (chiefmartech.com) headlines the event as keynote speaker was fixed for quite some time. Today we are pleased that a wide array of customers from diverse industries have agreed to present application examples and case studies. Among others, this list includes technology company Hewlett-Packard, hotel reservation agent HRS and toy manufacturer Hasbro.
Jakob Bayer from Hewlett-Packard will show how HP integrates its global channel partner program into HP’s own marketing with the help of our solution. In another example, participants will learn how Hasbro, famous for classic board games such as Monopoly and Trivial Pursuit, is using the BrandMaker Marketing Efficiency Cloud in a different way: The company uses our technology to organize the localization of its advertising and graphic material. Further application examples will be presented by marketing experts from the Swiss technology group Oerlikon, European hotel agent HRS and the American data center company Equinix. In addition to the customer use cases, a range of technology topics will be presented at “RoadMap 2015” to give an overview of future developments in marketing resource management and marketing process optimization. Roundtable discussions have been added and will cover topics such as “Taking Brands Global” or “How to Manage Central Procurement and Licensing of Digital Media Assets” in depth.
For further information and registration see http://www.brandmaker.com/roadmap.
Our CMO Andreas Dürr about global trends and the use of consistent global brand management. http://vimeo.com/114854034
Our first European BrandMaker User Conference ”RoadMap 2014“ was a huge success. 180 attendees from nine different countries followed our invitation to Cologne. On the evening before the conference, many of them took the opportunity to exchange ideas and experiences in an informal setting on our dinner cruise. The day after the actual event started with the conference titled “Power back to the Marketeer”.
Keynote speaker Matthias Ehrlich, President of the Bundesverband Digitale Wirtschaft e.V. (German Federal Association of the Digital Economy, BVDW), outlined the lessons marketing officers need to learn from CFOs in order to restore marketing to its status as a key interface of the company involving strategic responsibility. In “How to Combine Marketing Brain and Marketing Muscle”, US marketing expert Rex Briggs examined the interaction of effective customer targeting and efficient marketing operations. Insights into how BrandMaker solutions support day-to-day marketing operations were given by Claus-Henning Wahl from Deutsche Bahn subsidiary Schenker, Jochen Mauch from the largest electrical buying group EURONICS, Michelle Cornu from chemical giant Bayer, Thomas Herrmann from energy supplier EnBW, and Anna Vilhelmsson from car manufacturer Volvo. Our Vice President Romek Jansen rounded out the conference by outlining how we will anchor our technology more firmly in the corresponding corporate processes and thus advance as the central marketing platform.
To give you an impression of the conference, we posted several pictures in an online gallery.
If you are interested in what the speakers had to say, you are welcome to download their slides at http://www.brandmaker.com/user-conference/conference-program/.
For marketers, is there an escape from falling into the operational trap of day-to-day business? Yes, there is! BVDW-President Matthias Ehrlich explains how in his keynote-speech at our User Conference “RoadMap 2014”: by learning from CFOs.
The introduction of wide-ranging digital controlling tools has enabled corporate CFOs to get rid of their image as bean counters to establish the strategic importance of their position. Instead of only displaying yesterday’s figures, their mostly machine-generated KPIs today deliver important impulses for proactive corporate governance. Similarly, decisions in the marketing sector must ultimately be based on the transparency of such systems, which must manage marketing processes with the same efficiency as the products of SAP and their ilk provide to the financial sector. “Marketing will then be able to regain its status as a nerve center with strategic corporate responsibility, instead of being dependent on external service providers”, insists Ehrlich, a leading European expert in digital marketing and a former board member of 1&1 Internet AG and United Internet Media AG.
Are you trapped in day-to-day business as well? Then join us at our BrandMaker User Conference “RoadMap 2014” on May 15 in Cologne. You can find further information and a link for registration at: www.brandmaker.com/roadmap
We invite you to the first European BrandMaker User Conference “RoadMap 2014” on May 15th in Cologne. Focusing on how to bring “Power back to the Marketeer”, client speakers share their experiences of how marketing managers can stay in control of their planning, ensure the consistency of their advertising materials and make relevant marketing content available across business units and regions. Speakers include Michelle Cornu from chemical giant Bayer, Anna Vilhelmsson from Volvo Cars, Claus-Henning Wahl from logistics provider Schenker, Jochen Mauch from leading electrical buying group EURONICS and Thomas Herrmann from energy supplier EnBW.
The conference is the perfect opportunity for marketing decision makers from different industries to network with marketing peers on an informal basis. We will be hosting a Dinner Cruise on the Rhine the evening before the conference, which gives participants the perfect opportunity to do this.
Participation is free for end users. However, we will charge a participation fee for agencies and service providers.
Further information on “RoadMap 2014” is available at www.brandmaker.com/roadmap.
Registration is required.
Being recognized with an award by one of the world’s leading consultancies feels really special. This week our CEO Mirko Holzer received the Frost & Sullivan Award for Customer Value Leadership at a fabulous banquet at the noble Jumeirah Hotel in Frankfurt. Frost & Sullivan based its decision for BrandMaker upon its recent analysis of the marketing process optimization solutions (MPOS) market. And their conclusion is flattering: “The solution, marketed as the BrandMaker Marketing Efficiency Cloud, offers superior usability and cross-channel campaign capabilities that will aid customers in leveraging every medium, from point-of-sale brochures to mobile applications and social media, to promote their brand.”
“BrandMaker’s solution provides different modules for planning and budgeting, creation, and development of content for campaigns, asset management, media production, advertising logistics, as well as analytics and performance,” said Frost & Sullivan Senior Research Analyst Sathya Subramanian. “Its solutions, tailored for small, medium, and large enterprises, help enterprises to conduct their own local marketing campaigns while ensuring compliance, visibility, and control. In these use cases organizations make available BrandMaker’s solution platform to their dealers in all parts of the world with pre-filled structure, roles, and smart access.”
Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers, leading to improved customer retention and, ultimately, customer base expansion. For more information please click here.