MRM Wave Report

10. September 2018
by Romek Jansen
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BrandMaker recognized as a leader in The Forrester Wave(tm): Marketing Resource Management

Recently, the esteemed analyst firm Forrester released The Forrester Wave™: Marketing Resource Management, Q3 2018 report. Marketing teams manage an abundance of brands, campaigns, and assets to reach their audiences via multiple channels, devices, and tools. As there are ever … Continue reading

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Marketing planning

4. June 2018
by Stephan Nobs
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Reboot Your Marketing Planning And Turn Chaos Into Control

Working in marketing is the best job in the world… most of the time. It’s an incredibly versatile job, but things can become overwhelming quickly. With the right marketing planning tool, you can schedule, execute and report on marketing campaigns … Continue reading

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Field sales and marketing teams

1. May 2018
by Stephan Nobs
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The right digital assets for field teams, wherever they go

A portable DAM is the key to aligning the interests of marketing and sales. The quickest and most scalable way for sales reps to engage with prospects is to share existing content, from wherever they are and at any moment. … Continue reading

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Content Development

3. April 2018
by Stephan Nobs
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Get a grip on the content creation process – become less busy and more productive

Sublime content transforms your bottom line. But marketers have to take into account ever more requirements. The right marketing technology can streamline the increasing complexity of the content creation process. Your marketing colleagues will be relieved, and your CFO will … Continue reading

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Content localization

6. March 2018
by Stephan Nobs
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The power of content localization: how to offer a “Royale with Cheese”

Content localization can have a huge effect on your bottom line. Here’s a list of things to take into account when localizing content, and which tools you need to send the right messages across the globe.

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Pull marketing

12. February 2018
by Stephan Nobs
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BrandMaker is revolutionizing B2B marketing

BrandMaker is Revolutionizing B2B Marketing with New Software and a Unique Methodology More mature sales leads with the Customer Engagement Cloud BrandMaker, the leading European provider of marketing software, has launched its new Customer Engagement Cloud (CEC) which is transforming … Continue reading

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Content marketing

23. January 2018
by Stephan Nobs
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When the content Tsunami spills over your Marketing Department

Stephan Nobs is Brankmaker’s Chief Marketing Officer. With more than 20 years experience, Stephan is one of the industry’s Marketing Software pioneers and has significantly influenced the field of marketing resource management. The loss of control when creating and sharing … Continue reading

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MRM Directions

8. January 2018
by Jeff Clark
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Where is Marketing Resource Management Going?

SiriusDecisions is a research and advisory firm helping organizations drive sustainable revenue growth through functional alignment. Jeff Clark, Research Director, Marketing Operations Strategies, conducted an interview with Stephan A. Nobs, CMO of BrandMaker, to shed new light on the future … Continue reading

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Content Marketing

4. December 2017
by Stephan Nobs
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Maximize Sales Impact with the Right Content

Is there such a thing as the best MarTech solution? Probably not. There are so many different industries, go-to-market models, maturity stages of organizations, that a one size fits all MarTech solution would never work. That’s why at BrandMaker we … Continue reading

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2. October 2017
by Stephan Nobs
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Five Signs That Your Company Needs a Marketing Portal

Maybe the last thing you want to do is deploy more technology, or perhaps you think your marketing operations are already running like a smoothly oiled machine. But here are some indications that you might need a helping hand:

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