Three Epic Themes Changing The World of Marketing Planning Forever

4. February 2016 by Ralf Gesswein (BrandMaker) | 0 comments

It’s February. The New Year’s resolution and prediction season on LinkedIn has finally ended. Time to start executing and make it all happen.

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But instead of executing the polished and agreed-upon plan, you just hit the save button for your newly adjusted plan. It’s only four weeks into the new year and you already changed your 2016 Marketing Plan. What happened? Click here to find out!

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A clear decision

26. March 2015 by Ralf Geßwein (BrandMaker) | 0 comments

KonzernzentraleA company whose perspective is the main guarantor of its success in the truest sense of the word, is Schott AG. Schott offers an extensive portfolio of high-quality products made from special-purpose glass and ceramics. Represented by production sites and sales offices in 35 countries, the specialist glass manufacturer is an innovative partner for companies in a wide range of sectors including home appliances, pharmaceutical, electronics, optics, automotive, and aviation industries. This widespread presence sees the company face the challenge of appealing to sometimes considerably different markets and target groups with specific local information that needs to be both CI- and CD-compliant.

To ensure homogenous brand awareness for its extensive product portfolio, Schott AG, a member of the Carl Zeiss Foundation, employs four high-performance Marketing Efficiency Cloud modules: Media Pool for Digital Asset Management, Web-to-Print for adapting CI-compliant print layouts for local markets, Marketing Shop for processing order processes for marketing materials centrally, and the Smart Access module for intelligent user guidance – that´s Marketing with perspective.

”The BrandMaker Marketing Efficiency Cloud modules meet the vast majority of our requirements. We were also impressed by its functional depth and usability,” says Birgit Werner, Project Manager for the Marketing Management Platform at Schott AG. BrandMaker CEO Mirko Holzer continues: “We are delighted to welcome Schott as the latest innovative and globally successful company to use our solutions as an aid for its marketing efforts in such a diverse range of industries, including automotive industry, electronics, optics, and pharmaceutics.”

(Picture source: SCHOTT AG)

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Vision completed: Leader in the Gartner “Magic Quadrant for Marketing Resource Management” Fourth Year in a Row

6. February 2015 by Ralf Geßwein (BrandMaker) | 0 comments

Mirko_Holzer_2015It’s official: Gartner has positioned us in their Magic Quadrant for Marketing Resource Management[1] (MRM) for the fourth year in a row. This is something we are quite proud of since Leaders, according to the analysts, distinguish themselves by their “completeness of vision” and their “ability to execute” – meaning a thorough understanding of the market and the ability to realize innovations successfully. In the report it says: “Leaders in the MRM market demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprisewide and global implementations that extend MRM across the marketing organization.”

However, it is getting even better. Concerning the functionality of MRM solutions, we have left all global competitors behind. CEO Mirko Holzer says: “Our product is well able not only to keep pace with international competitors, but also to raise the bar. Our positioning furthest for ‘Completeness of Vision’ in this year’s report confirms our present course of development as well as spurring us on to greater achievements.”

Gartner, Inc. is the world’s leading information technology research and advisory company. For many companies, the Magic Quadrant for Marketing Resource Management is a key criterion in selecting MRM systems. This is why we – being the only owner-operated company focusing exclusively on Marketing Resource Management in the Leaders Quadrant – are very happy to receive this outstanding recognition.

[1] Gartner, “Magic Quadrant for Marketing Resource Management”, by Kimberly Collins, February 2 2015.

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Increased agility – with Version 5.7 of our Marketing Efficiency Cloud

30. January 2015 by Ralf Geßwein (BrandMaker) | 0 comments

BrandMaker_Logo_lo_10What began a few years ago as a software development procedure is now a cutting-edge marketing topic: Agile marketing stands for flexibility, rapid response to new developments, iterative processes, and continuous change. It delivers more speed, more transparency and more adaptability. In many cases, today’s budgets and activities are no longer planned and approved for a year at a time, but on a quarterly or even monthly basis. Marketing content is no longer created, approved and published as a one-off process, but is dynamically adjusted, aligned to the specific needs of various target groups, and released via an array of channels. Lean operational processes and the use of appropriate tools are essential to manage the increased pace of this cycle in an efficient manner. To meet these needs, the new Version 5.7 of our Marketing Efficiency Cloud – available now – provides a host of new capabilities aimed specifically at Digital Asset Management and management of localized product information (text variants, local currencies, etc.).

The Media Pool module can now be used in a mobile version, allowing digital assets to be published easily for smartphones and tablets. Typical applications for our Media Pool Mobile include trade show presence or sales support for products requiring intensive consulting. A further highlight is the Media Pool’s new Smart Search function. By applying customizable search categories with options for individual weighting, users can rapidly find the images, slides, videos, and other assets with the highest relevance to their purpose in even high-volume databases.

As another highlight, the Digital Marketing Center integrates the technology of advertzoom, which we acquired in 2014, into our Marketing Efficiency Cloud. The new module is used to plan digital campaigns, supply them to the appropriate channels and process results automatically. The Digital Marketing Center offers interfaces to all leading tools and platforms, including Google AdWords, Facebook, Google Analytics, Webtrekk, Adobe Analytics, and AdClear. This new module ensures that our Marketing Efficiency Cloud is at peak fitness for holistic multichannel management and monitoring digital marketing measures, and represents a further essential step to maximize marketing agility.

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Reliable and consistent Brand Management with BrandMaker solutions

23. December 2014 by Ralf Geßwein (BrandMaker) | 0 comments

Our CMO Andreas Dürr about global trends and the use of consistent global brand management. http://vimeo.com/114854034

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