BrandMaker’s Marketing Ops Blog
Stay up to date with our marketing technology blog. Read the latest insights, concepts, and thought leadership from the marketing industry.
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Processes
Strategy vs. Operations: How Splunk and Acronis Balance Both
By Shannon Lussier
|June 8, 2022
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Latest content
Processes
Strategy vs. Operations: How Splunk and Acronis Balance Both
By Shannon Lussier
|June 8, 2022
Planning
7 Key Takeaways on Planning Processes from “Plan, Pivot, & Repeat” Part 2
By Shannon Lussier
|April 28, 2022
Planning
5 Key Takeaways on Marketing Planning from “Plan, Pivot, & Repeat” Part 1
By Shannon Lussier
|April 21, 2022
Processes
Implementing Agile Marketing? It Doesn’t Have to be Scary
By Betsy Lillian
|April 13, 2022
Planning
How Global CPG Brand Unilever Keeps its Marketing Plans Fresh
By Betsy Lillian
|March 9, 2022
Planning
Unplanning and Agility: The New Approach to Marketing Plans
By Shannon Lussier
|March 8, 2022
Planning
2022 Marketing Planning: Are You Ready to Embrace the Pivot?
By Betsy Lillian
|February 28, 2022
Planning
Should Global Teams Pump the Brakes on Agile Marketing?
By Betsy Lillian
|February 11, 2022
Tech
The State of 2022 Martech: Data, Innovation, and Endless Opportunities
By Betsy Lillian
|January 28, 2022
Processes
Improving Operations to Optimize Customer Experience
By Dunja Riehemann
|December 8, 2021
Budgets
Real-time Visibility in Finance & Budget Management and Spend Optimization across the entire Marketing Organization
By Dunja Riehemann
|October 13, 2021
Processes
Is marketing ops the driving force behind agile marketing?
By Frans Riemersma
|September 3, 2021
Tech
What do you call the space between what marketing thinks and customers experience?
By Dunja Riehemann
|August 4, 2021
Processes
Marketing ops represents a major enterprise opportunity
By Frans Riemersma
|June 18, 2021
Budgets
How can you wring every drop of efficiency from marketing ops, and prove it?
By Dunja Riehemann
|June 18, 2021
BrandMaker's Marketing Ops Now podcast
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Planning
Tips for agile marketing planning on a global scale
By Dr. Ralf Strauss
|February 16, 2022
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Processes
Bridging the gap between strategy and customer experience
By Dr. Ralf Strauss
|December 20, 2021
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Marketing Operations: Enabling financially savvy CMOs
By Mitchell Caplan
|December 6, 2021
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Marketing Operations: solving marketing performance woes
By Darin Hicks
|November 11, 2021
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Marketing Operations: Joining Forces to Empower Marketing Teams
By Kristine Steuart
|September 3, 2021
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Marketing Operations: Getting Serious about Customer Value
By Joanne Moretti
|June 18, 2021
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Marketing operations: optimizing commercial and marketing operations at IKEA
By Edward Martin
|June 18, 2021
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Marketing operations: uncovering data-based insights
By Diane Hagglund
|June 18, 2021
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Marketing operations: the secret of smarter working
By Mirko Holzer
|June 18, 2021