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Marketing Ops Now

Episode 24

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Marketing Ops Now

Episode 23

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Chief Editors

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Scott Brinker

ChiefMartec

Author Portrait of Dr. Ralf Strauss

Dr. Ralf Strauss

Marketing Tech Lab

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Frans Riemersma

Martechtribe

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Dunja Riehemann

BrandMaker

Topics

All BudgetsDataPeopleProcessesTech
Podcast

Marketing Ops Now

Episode 24

Processes

Bridging the gap between strategy and customer experience

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|

December 20, 2021

Podcast

Marketing Ops Now

Episode 22

People

The Future CMO

Image of Scott Brinker

By Scott Brinker

|

December 17, 2021

People

The CMO of the future

Image of Scott Brinker

By Scott Brinker

|

December 17, 2021

Podcast

Marketing Ops Now

Episode 23

Tech

Martech trends for 2022

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By Scott Brinker

|

December 17, 2021

Podcast

Marketing Ops Now

Episode 21

People

Interview with Leslie Alore

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By Leslie Alore

|

December 17, 2021

Processes

Improving Operations to Optimize Customer Experience

Image of Dunja Riehemann

By Dunja Riehemann

|

December 8, 2021

Podcast
BrandMaker Logo

Marketing Operations

Episode 7

Marketing Operations: Enabling financially savvy CMOs

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By Mitchell Caplan

|

December 6, 2021

Podcast

Marketing Ops Now

Episode 20

Budgets

Agile Marketing with Scott Vaughan

Image of Frans Riemersma

By Frans Riemersma

|

November 11, 2021

Data

Debunking 11 Martech myths

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By Dr. Ralf Strauss

|

November 11, 2021

Budgets

MarketingOps and Agile budgeting

Image of Frans Riemersma

By Frans Riemersma

|

November 11, 2021

Podcast

Marketing Ops Now

Episode 19

Data

Stack Maturity with Ralf Strauss

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By Dr. Ralf Strauss

|

November 11, 2021

Data

Data as a competitive advantage

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By Scott Brinker

|

November 11, 2021

Data

The importance of monitoring Martech maturity

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By Scott Brinker

|

November 11, 2021

Podcast

Marketing Ops Now

Episode 18

Data

Stack Maturity with Scott Brinker

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By Scott Brinker

|

November 11, 2021

brandmaker podcast Podcast

Marketing Ops Now

Episode 17

Data

Data Model with Scott Brinker

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By Scott Brinker

|

November 11, 2021

Podcast
BrandMaker Logo

Marketing Operations

Episode 6

Marketing Operations: solving marketing performance woes

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By Darin Hicks

|

November 11, 2021

Data

The importance of Marketing Performance

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By Frans Riemersma

|

November 11, 2021

Budgets

Real-time Visibility in Finance & Budget Management and Spend Optimization across the entire Marketing Organization

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By Dunja Riehemann

|

October 13, 2021

Podcast

Marketing Ops Now

Episode 16

Data

Marketing Performance with Scott

Image of Scott Brinker

By Scott Brinker

|

October 13, 2021

Processes

How to create a marketing playbook?

Image of Frans Riemersma

By Frans Riemersma

|

October 13, 2021

Processes

Why use marketing playbooks?

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By Frans Riemersma

|

October 13, 2021

Podcast

Marketing Ops Now

Episode 14

Processes

Playbooks with Scott

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By Scott Brinker

|

October 13, 2021

Podcast

Marketing Ops Now

Episode 13

People

Marketing ops is your secret weapon

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By Anita Brearton

|

September 3, 2021

Processes

Marketing ops & maturity

Image of Frans Riemersma

By Frans Riemersma

|

September 3, 2021

Podcast

Marketing Ops Now

Episode 12

Processes

Marketing ops & maturity

Image of Scott Brinker

By Scott Brinker

|

September 3, 2021

Podcast
BrandMaker Logo

Marketing Operations

Episode 5

Marketing Operations: Joining Forces to Empower Marketing Teams

Image of Kristine Steuart

By Kristine Steuart

|

September 3, 2021

Agile Marketing
Processes

Agile marketing

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By Frans Riemersma

|

September 3, 2021

Podcast

Marketing Ops Now

Episode 11

Processes

Agile marketing

Image of Scott Brinker

By Scott Brinker

|

September 3, 2021

Podcast

Marketing Ops Now

Episode 10

Data

Tracking Marketing Performance

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|

September 3, 2021

People

Marketing ops is your secret weapon

Image of Anita Brearton

By Anita Brearton

|

September 1, 2021

Tech

What do you call the space between what marketing thinks and customers experience?

Image of Dunja Riehemann

By Dunja Riehemann

|

August 4, 2021

Podcast

Marketing Ops Now

Episode 9

People

Marketing Ops Skills

Image of Scott Brinker

By Scott Brinker

|

August 4, 2021

Podcast

Marketing Ops Now

Episode 8

Tech

Martech adoption

Image of Scott Brinker

By Scott Brinker

|

August 4, 2021

Podcast

Marketing Ops Now

Episode 7

Processes

Marketing Ops Strategy Execution

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|

August 4, 2021

People

MarketingOpsNow Interview Series

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By Carlos Doughty

|

August 4, 2021

People

The marketing ops skills set

Image of Frans Riemersma

By Frans Riemersma

|

August 4, 2021

Tech

Martech adoption

Image of Frans Riemersma

By Frans Riemersma

|

August 4, 2021

Processes

Marketing ops’ role in strategy execution

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|

August 4, 2021

Rocket
Tech

4 marketing ops challenges: Marketing Tech Monitor 2021

Image of Frans Riemersma

By Frans Riemersma

|

June 22, 2021

Trends
People

Three marketing ops trends to watch

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By Frans Riemersma

|

June 22, 2021

performance
Data

The KPI framework as a driver of marketing ops

Image of Frans Riemersma

By Frans Riemersma

|

June 21, 2021

How navigate martech
Tech

How to navigate martech

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By Frans Riemersma

|

June 21, 2021

Defintion - Icon Books
Processes

Defining marketing ops

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By Dr. Ralf Strauss

|

June 21, 2021

Darrell Alfonso
People

Darrell Alfonso from Amazon on marketing ops

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By Darrell Alfonso

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 6

Data

The KPI framework as a driver of marketing ops

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 5

Tech

How to navigate martech

Image of Scott Brinker

By Scott Brinker

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 4

Processes

Defining marketing ops territory

Image of Scott Brinker

By Scott Brinker

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 3

Tech

4 marketing ops challenges: Marketing Tech Monitor 2021

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 2

People

Three marketing ops trends to watch

Image of Scott Brinker

By Scott Brinker

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 1

Processes

Marketing ops represents a major enterprise opportunity

Image of Scott Brinker

By Scott Brinker

|

June 21, 2021

opportunity
Processes

Marketing ops represents a major enterprise opportunity

Image of Frans Riemersma

By Frans Riemersma

|

June 18, 2021

Bessie Lie
People

What’s the state of marketing ops in China today?

Image of Bessie Lie

By Bessie Lie

|

June 18, 2021

cost vs time
Budgets

How can you wring every drop of efficiency from marketing ops, and prove it?

Image of Dunja Riehemann

By Dunja Riehemann

|

June 18, 2021

Podcast
BrandMaker Logo

Marketing Operations

Episode 4

Marketing Operations: Getting Serious about Customer Value

Image of Joanne Moretti

By Joanne Moretti

|

June 18, 2021

Podcast
BrandMaker Logo

Marketing Operations

Episode 3

Marketing operations: optimizing commercial and marketing operations at IKEA

Image of Edward Martin

By Edward Martin

|

June 18, 2021

Podcast
BrandMaker Logo

Marketing Operations

Episode 2

Marketing operations: uncovering data-based insights

Image of Diane Hagglund

By Diane Hagglund

|

June 18, 2021

Podcast
BrandMaker Logo

Marketing Operations

Episode 1

Marketing operations: the secret of smarter working

Image of Mirko Holzer

By Mirko Holzer

|

June 18, 2021

Brandmaker Podcasts

Podcast

Marketing Ops Now

Episode 24

Processes

Bridging the gap between strategy and customer experience

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|

December 20, 2021

Podcast

Marketing Ops Now

Episode 22

People

The Future CMO

Image of Scott Brinker

By Scott Brinker

|

December 17, 2021

Podcast

Marketing Ops Now

Episode 23

Tech

Martech trends for 2022

Image of Scott Brinker

By Scott Brinker

|

December 17, 2021

Podcast

Marketing Ops Now

Episode 21

People

Interview with Leslie Alore

Image of Leslie Alore

By Leslie Alore

|

December 17, 2021

Podcast
BrandMaker Logo

Marketing Operations

Episode 7

Marketing Operations: Enabling financially savvy CMOs

Image of Mitchell Caplan

By Mitchell Caplan

|

December 6, 2021

Podcast

Marketing Ops Now

Episode 20

Budgets

Agile Marketing with Scott Vaughan

Image of Frans Riemersma

By Frans Riemersma

|

November 11, 2021

Podcast

Marketing Ops Now

Episode 19

Data

Stack Maturity with Ralf Strauss

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|

November 11, 2021

Podcast

Marketing Ops Now

Episode 18

Data

Stack Maturity with Scott Brinker

Image of Scott Brinker

By Scott Brinker

|

November 11, 2021

brandmaker podcast Podcast

Marketing Ops Now

Episode 17

Data

Data Model with Scott Brinker

Image of Scott Brinker

By Scott Brinker

|

November 11, 2021

Podcast
BrandMaker Logo

Marketing Operations

Episode 6

Marketing Operations: solving marketing performance woes

Image of Darin Hicks

By Darin Hicks

|

November 11, 2021

Podcast

Marketing Ops Now

Episode 16

Data

Marketing Performance with Scott

Image of Scott Brinker

By Scott Brinker

|

October 13, 2021

Podcast

Marketing Ops Now

Episode 14

Processes

Playbooks with Scott

Image of Scott Brinker

By Scott Brinker

|

October 13, 2021

Podcast

Marketing Ops Now

Episode 13

People

Marketing ops is your secret weapon

Image of Anita Brearton

By Anita Brearton

|

September 3, 2021

Podcast

Marketing Ops Now

Episode 12

Processes

Marketing ops & maturity

Image of Scott Brinker

By Scott Brinker

|

September 3, 2021

Podcast
BrandMaker Logo

Marketing Operations

Episode 5

Marketing Operations: Joining Forces to Empower Marketing Teams

Image of Kristine Steuart

By Kristine Steuart

|

September 3, 2021

Podcast

Marketing Ops Now

Episode 11

Processes

Agile marketing

Image of Scott Brinker

By Scott Brinker

|

September 3, 2021

Podcast

Marketing Ops Now

Episode 10

Data

Tracking Marketing Performance

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|

September 3, 2021

Podcast

Marketing Ops Now

Episode 9

People

Marketing Ops Skills

Image of Scott Brinker

By Scott Brinker

|

August 4, 2021

Podcast

Marketing Ops Now

Episode 8

Tech

Martech adoption

Image of Scott Brinker

By Scott Brinker

|

August 4, 2021

Podcast

Marketing Ops Now

Episode 7

Processes

Marketing Ops Strategy Execution

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|

August 4, 2021

Podcast

Marketing Ops Now

Episode 6

Data

The KPI framework as a driver of marketing ops

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 5

Tech

How to navigate martech

Image of Scott Brinker

By Scott Brinker

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 4

Processes

Defining marketing ops territory

Image of Scott Brinker

By Scott Brinker

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 3

Tech

4 marketing ops challenges: Marketing Tech Monitor 2021

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 2

People

Three marketing ops trends to watch

Image of Scott Brinker

By Scott Brinker

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 1

Processes

Marketing ops represents a major enterprise opportunity

Image of Scott Brinker

By Scott Brinker

|

June 21, 2021

Podcast
BrandMaker Logo

Marketing Operations

Episode 4

Marketing Operations: Getting Serious about Customer Value

Image of Joanne Moretti

By Joanne Moretti

|

June 18, 2021

Podcast
BrandMaker Logo

Marketing Operations

Episode 3

Marketing operations: optimizing commercial and marketing operations at IKEA

Image of Edward Martin

By Edward Martin

|

June 18, 2021

Podcast
BrandMaker Logo

Marketing Operations

Episode 2

Marketing operations: uncovering data-based insights

Image of Diane Hagglund

By Diane Hagglund

|

June 18, 2021

Podcast
BrandMaker Logo

Marketing Operations

Episode 1

Marketing operations: the secret of smarter working

Image of Mirko Holzer

By Mirko Holzer

|

June 18, 2021