BrandMaker’s Marketing Ops Blog

Stay up to date with our marketing technology blog. Read the latest insights, concepts, and thought leadership from the marketing industry.

BrandMaker Marketing Ops now Blog

New from BrandMaker’s martech blog

customer-marketing-manager
go-to-market advice from April Dunford
marketing strategy operations

Latest content

customer-marketing-manager
People

A Day in the Life: Customer Marketing Manager

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By Betsy Lillian

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go-to-market advice from April Dunford
Processes

GTM Advice for an Unpredictable World

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By Shannon Lussier

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marketing strategy operations
Processes

Strategy vs. Operations: How Splunk and Acronis Balance Both

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By Shannon Lussier

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Planning

Strategic Marketing Planning: What’s the Bottom Line?

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By Betsy Lillian

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People

It’s Time to Elevate the Marketing Ops Role

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By Frans Riemersma

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campaign planning
Planning

Is Campaign Planning the New Demand Center?

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By Shannon Lussier

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Successful marketing planning
Planning

What’s the Secret to Successful Marketing Planning?

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By Betsy Lillian

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agile marketing
Processes

Implementing Agile Marketing? It Doesn’t Have to be Scary

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By Betsy Lillian

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Lisa-Cole-Faro
Planning

The Keys to Ending Random Acts of Marketing

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By Betsy Lillian

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Planning

The New Rules of Marketing Planning

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By Shannon Lussier

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Planning

How Global CPG Brand Unilever Keeps its Marketing Plans Fresh

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By Betsy Lillian

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marketing plans
Planning

Unplanning and Agility: The New Approach to Marketing Plans

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By Shannon Lussier

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Planning

2022 Marketing Planning: Are You Ready to Embrace the Pivot?

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By Betsy Lillian

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Planning

Agile Marketing Planning: Is There a ‘Silver Bullet’?

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By Betsy Lillian

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Planning

Forrester Webinar: Is One-and-Done Planning Dead?

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By Shannon Lussier

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Planning

Should Global Teams Pump the Brakes on Agile Marketing?

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By Betsy Lillian

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People

The CMO of the future

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By Scott Brinker

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Processes

Improving Operations to Optimize Customer Experience

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By Dunja Riehemann

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Data

Debunking 11 Martech myths

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By Dr. Ralf Strauss

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Budgets

Marketing ops and agile budgeting

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By Frans Riemersma

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Data

Data as a competitive advantage

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By Scott Brinker

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Data

The importance of monitoring Martech maturity

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By Scott Brinker

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Data

The importance of marketing performance

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By Frans Riemersma

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Processes

How to create a marketing playbook

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By Frans Riemersma

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Processes

Why use marketing playbooks?

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By Frans Riemersma

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Processes

Marketing ops & maturity

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By Frans Riemersma

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Agile Marketing
Processes

Is marketing ops the driving force behind agile marketing?

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By Frans Riemersma

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People

Marketing ops is your secret weapon

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By Anita Brearton

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People

MarketingOpsNow Interview Series

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By Carlos Doughty

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People

The marketing ops skills set

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By Frans Riemersma

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Tech

Martech adoption

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By Frans Riemersma

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Processes

Marketing ops’ role in strategy execution

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By Dr. Ralf Strauss

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Rocket
Tech

4 marketing ops challenges: Marketing Tech Monitor 2021

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By Frans Riemersma

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Trends
People

Three marketing ops trends to watch

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By Frans Riemersma

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performance
Data

The KPI framework as a driver of marketing ops

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By Frans Riemersma

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How navigate martech
Tech

How to navigate martech

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By Frans Riemersma

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Defintion - Icon Books
Processes

Defining marketing ops

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By Dr. Ralf Strauss

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Darrell Alfonso
People

Darrell Alfonso from Amazon on marketing ops

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By Darrell Alfonso

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opportunity
Processes

Marketing ops represents a major enterprise opportunity

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By Frans Riemersma

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Bessie Lie
People

What’s the state of marketing ops in China today?

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By Bessie Lie

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BrandMaker's Marketing Ops Now podcast

Podcast

Marketing Ops Now

Episode 31

People

How to Elevate the Marketing Operations Role

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By Frans Riemersma

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Agile Marketing Podcast

Marketing Ops Now

Episode 30

Processes

How to Implement Agile Marketing

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By Scott Brinker

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Agile Marketing Podcast

Marketing Ops Now

Episode 29

Planning

Tips for agile marketing planning on a global scale

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By Dr. Ralf Strauss

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Podcast

Marketing Ops Now

Episode 28

Tech

What Marketing Ops Learned for 2022

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By Frans Riemersma

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Agile Marketing Podcast

Marketing Ops Now

Episode 27

Processes

How to Avoid Common Martech Rollout Pitfalls

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By Dr. Ralf Strauss

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Agile Marketing Podcast

Marketing Ops Now

Episode 26

Processes

How to Merge Martech Stacks

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By Scott Brinker

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Podcast

Marketing Ops Now

Episode 25

People

What Defines a Strong Marketing Ops Leader?

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By Frans Riemersma

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Agile Marketing Podcast

Marketing Ops Now

Episode 24

Processes

Bridging the gap between strategy and customer experience

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By Dr. Ralf Strauss

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Podcast

Marketing Ops Now

Episode 22

People

The Future CMO

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By Scott Brinker

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Podcast

Marketing Ops Now

Episode 23

Tech

Martech trends for 2022

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By Scott Brinker

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Podcast

Marketing Ops Now

Episode 21

People

Interview with Leslie Alore

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By Leslie Alore

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Podcast

Marketing Ops Now

Episode 20

Budgets

Agile Marketing with Scott Vaughan

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By Frans Riemersma

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Agile Marketing Podcast

Marketing Ops Now

Episode 19

Data

Stack Maturity with Ralf Strauss

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By Dr. Ralf Strauss

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Agile Marketing Podcast

Marketing Ops Now

Episode 18

Data

Stack Maturity with Scott Brinker

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By Scott Brinker

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brandmaker podcast Podcast

Marketing Ops Now

Episode 17

Data

Data Model with Scott Brinker

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By Scott Brinker

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Podcast

Marketing Ops Now

Episode 16

Data

Marketing Performance with Scott

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By Scott Brinker

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Agile Marketing Podcast

Marketing Ops Now

Episode 15

Processes

Playbooks with Ralf

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By Dr. Ralf Strauss

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Agile Marketing Podcast

Marketing Ops Now

Episode 14

Processes

Playbooks with Scott

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By Scott Brinker

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Podcast

Marketing Ops Now

Episode 13

People

Marketing ops is your secret weapon

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By Anita Brearton

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Agile Marketing Podcast

Marketing Ops Now

Episode 12

Processes

Marketing ops & maturity

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By Scott Brinker

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Agile Marketing Podcast

Marketing Ops Now

Episode 11

Processes

The agile marketing manifesto

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By Scott Brinker

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Podcast

Marketing Ops Now

Episode 10

Data

Tracking Marketing Performance

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By Dr. Ralf Strauss

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Podcast

Marketing Ops Now

Episode 9

People

Marketing Ops Skills

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By Scott Brinker

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Podcast

Marketing Ops Now

Episode 8

Tech

Martech adoption

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By Scott Brinker

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Agile Marketing Podcast

Marketing Ops Now

Episode 7

Processes

Marketing Ops Strategy Execution

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By Dr. Ralf Strauss

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Podcast

Marketing Ops Now

Episode 6

Data

The KPI framework as a driver of marketing ops

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

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Podcast

Marketing Ops Now

Episode 5

Tech

How to navigate martech

Image of Scott Brinker

By Scott Brinker

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Agile Marketing Podcast

Marketing Ops Now

Episode 4

Processes

Defining marketing ops territory

Image of Scott Brinker

By Scott Brinker

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Podcast

Marketing Ops Now

Episode 3

Tech

4 marketing ops challenges: Marketing Tech Monitor 2021

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

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Podcast

Marketing Ops Now

Episode 2

People

Three marketing ops trends to watch

Image of Scott Brinker

By Scott Brinker

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Agile Marketing Podcast

Marketing Ops Now

Episode 1

Processes

Marketing ops represents a major enterprise opportunity

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By Scott Brinker

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