New from BrandMaker’s martech blog


Marketing Ops Now
Episode 31
Strategy vs. Operations: How Splunk and Acronis Balance Both

By Shannon Lussier
|June 8, 2022
Latest content

Strategy vs. Operations: How Splunk and Acronis Balance Both

By Shannon Lussier
|June 8, 2022



7 Key Takeaways on Planning Processes from “Plan, Pivot, & Repeat” Part 2

By Shannon Lussier
|April 28, 2022



5 Key Takeaways on Marketing Planning from “Plan, Pivot, & Repeat” Part 1

By Shannon Lussier
|April 21, 2022

Implementing Agile Marketing? It Doesn’t Have to be Scary

By Betsy Lillian
|April 13, 2022



How Global CPG Brand Unilever Keeps its Marketing Plans Fresh

By Betsy Lillian
|March 9, 2022

Unplanning and Agility: The New Approach to Marketing Plans

By Shannon Lussier
|March 8, 2022

2022 Marketing Planning: Are You Ready to Embrace the Pivot?

By Betsy Lillian
|February 28, 2022



Should Global Teams Pump the Brakes on Agile Marketing?

By Betsy Lillian
|February 11, 2022

The State of 2022 Martech: Data, Innovation, and Endless Opportunities

By Betsy Lillian
|January 28, 2022


Improving Operations to Optimize Customer Experience

By Dunja Riehemann
|December 8, 2021






Real-time Visibility in Finance & Budget Management and Spend Optimization across the entire Marketing Organization

By Dunja Riehemann
|October 13, 2021




Is marketing ops the driving force behind agile marketing?

By Frans Riemersma
|September 3, 2021


What do you call the space between what marketing thinks and customers experience?

By Dunja Riehemann
|August 4, 2021











Marketing ops represents a major enterprise opportunity

By Frans Riemersma
|June 18, 2021


How can you wring every drop of efficiency from marketing ops, and prove it?

By Dunja Riehemann
|June 18, 2021
BrandMaker's Marketing Ops Now podcast
Marketing Ops Now
Episode 31
Marketing Ops Now
Episode 30
Marketing Ops Now
Episode 29
Tips for agile marketing planning on a global scale

By Dr. Ralf Strauss
|February 16, 2022
Marketing Ops Now
Episode 28
Marketing Ops Now
Episode 27
Marketing Ops Now
Episode 26
Marketing Ops Now
Episode 25
Marketing Ops Now
Episode 24
Bridging the gap between strategy and customer experience

By Dr. Ralf Strauss
|December 20, 2021
Marketing Ops Now
Episode 22
Marketing Ops Now
Episode 23
Marketing Ops Now
Episode 21
Marketing Operations
Episode 7
Marketing Operations: Enabling financially savvy CMOs

By Mitchell Caplan
|December 6, 2021
Marketing Ops Now
Episode 20
Marketing Ops Now
Episode 19
Marketing Ops Now
Episode 18

Marketing Ops Now
Episode 17
Marketing Operations
Episode 6
Marketing Operations: solving marketing performance woes

By Darin Hicks
|November 11, 2021
Marketing Ops Now
Episode 16
Marketing Ops Now
Episode 15
Marketing Ops Now
Episode 14
Marketing Ops Now
Episode 13
Marketing Ops Now
Episode 12
Marketing Operations
Episode 5
Marketing Operations: Joining Forces to Empower Marketing Teams

By Kristine Steuart
|September 3, 2021
Marketing Ops Now
Episode 11
Marketing Ops Now
Episode 10
Marketing Ops Now
Episode 9
Marketing Ops Now
Episode 8
Marketing Ops Now
Episode 7
Marketing Ops Now
Episode 6
Marketing Ops Now
Episode 5
Marketing Ops Now
Episode 4
Marketing Ops Now
Episode 3
Marketing Ops Now
Episode 2
Marketing Ops Now
Episode 1
Marketing Operations
Episode 4
Marketing Operations: Getting Serious about Customer Value

By Joanne Moretti
|June 18, 2021
Marketing Operations
Episode 3
Marketing operations: optimizing commercial and marketing operations at IKEA

By Edward Martin
|June 18, 2021
Marketing Operations
Episode 2
Marketing operations: uncovering data-based insights

By Diane Hagglund
|June 18, 2021
Marketing Operations
Episode 1
Marketing operations: the secret of smarter working

By Mirko Holzer
|June 18, 2021