BrandMaker’s Marketing Ops Blog

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BrandMaker Marketing Ops now Blog

New from BrandMaker’s martech blog

customer-marketing-manager
go-to-market advice from April Dunford
marketing strategy operations
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Latest content

customer-marketing-manager
People

A Day in the Life: Customer Marketing Manager

Image of Betsy Lillian

By Betsy Lillian

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July 20, 2022

go-to-market advice from April Dunford
Processes

GTM Advice for an Unpredictable World

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By Shannon Lussier

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June 28, 2022

marketing strategy operations
Processes

Strategy vs. Operations: How Splunk and Acronis Balance Both

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By Shannon Lussier

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June 8, 2022

Planning

Strategic Marketing Planning: What’s the Bottom Line?

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By Betsy Lillian

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June 2, 2022

People

It’s Time to Elevate the Marketing Ops Role

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By Frans Riemersma

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May 13, 2022

planning processes
Planning

7 Key Takeaways on Planning Processes from “Plan, Pivot, & Repeat” Part 2

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By Shannon Lussier

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April 28, 2022

campaign planning
Planning

Is Campaign Planning the New Demand Center?

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By Shannon Lussier

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April 26, 2022

Successful marketing planning
Planning

What’s the Secret to Successful Marketing Planning?

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By Betsy Lillian

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April 25, 2022

Planning

5 Key Takeaways on Marketing Planning from “Plan, Pivot, & Repeat” Part 1

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By Shannon Lussier

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April 21, 2022

agile marketing
Processes

Implementing Agile Marketing? It Doesn’t Have to be Scary

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By Betsy Lillian

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April 13, 2022

Lisa-Cole-Faro
Planning

The Keys to Ending Random Acts of Marketing

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By Betsy Lillian

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March 23, 2022

Planning

The New Rules of Marketing Planning

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By Shannon Lussier

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March 10, 2022

Planning

How Global CPG Brand Unilever Keeps its Marketing Plans Fresh

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By Betsy Lillian

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March 9, 2022

marketing plans
Planning

Unplanning and Agility: The New Approach to Marketing Plans

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By Shannon Lussier

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March 8, 2022

Planning

2022 Marketing Planning: Are You Ready to Embrace the Pivot?

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By Betsy Lillian

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February 28, 2022

Planning

Agile Marketing Planning: Is There a ‘Silver Bullet’?

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By Betsy Lillian

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February 22, 2022

Planning

Forrester Webinar: Is One-and-Done Planning Dead?

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By Shannon Lussier

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February 17, 2022

Planning

Should Global Teams Pump the Brakes on Agile Marketing?

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By Betsy Lillian

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February 11, 2022

martech
Tech

The State of 2022 Martech: Data, Innovation, and Endless Opportunities

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By Betsy Lillian

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January 28, 2022

People

The CMO of the future

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By Scott Brinker

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December 17, 2021

Processes

Improving Operations to Optimize Customer Experience

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By Dunja Riehemann

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December 8, 2021

Data

Debunking 11 Martech myths

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By Dr. Ralf Strauss

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November 11, 2021

Budgets

Marketing ops and agile budgeting

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By Frans Riemersma

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November 11, 2021

Data

Data as a competitive advantage

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By Scott Brinker

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November 11, 2021

Data

The importance of monitoring Martech maturity

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By Scott Brinker

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November 11, 2021

Data

The importance of marketing performance

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By Frans Riemersma

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November 11, 2021

Budgets

Real-time Visibility in Finance & Budget Management and Spend Optimization across the entire Marketing Organization

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By Dunja Riehemann

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October 13, 2021

Processes

How to create a marketing playbook

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By Frans Riemersma

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October 13, 2021

Processes

Why use marketing playbooks?

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By Frans Riemersma

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October 13, 2021

Processes

Marketing ops & maturity

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By Frans Riemersma

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September 3, 2021

Agile Marketing
Processes

Is marketing ops the driving force behind agile marketing?

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By Frans Riemersma

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September 3, 2021

People

Marketing ops is your secret weapon

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By Anita Brearton

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September 1, 2021

Tech

What do you call the space between what marketing thinks and customers experience?

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By Dunja Riehemann

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August 4, 2021

People

MarketingOpsNow Interview Series

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By Carlos Doughty

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August 4, 2021

People

The marketing ops skills set

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By Frans Riemersma

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August 4, 2021

Tech

Martech adoption

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By Frans Riemersma

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August 4, 2021

Processes

Marketing ops’ role in strategy execution

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By Dr. Ralf Strauss

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August 4, 2021

Rocket
Tech

4 marketing ops challenges: Marketing Tech Monitor 2021

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By Frans Riemersma

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June 22, 2021

Trends
People

Three marketing ops trends to watch

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By Frans Riemersma

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June 22, 2021

performance
Data

The KPI framework as a driver of marketing ops

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By Frans Riemersma

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June 21, 2021

How navigate martech
Tech

How to navigate martech

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By Frans Riemersma

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June 21, 2021

Defintion - Icon Books
Processes

Defining marketing ops

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By Dr. Ralf Strauss

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June 21, 2021

Darrell Alfonso
People

Darrell Alfonso from Amazon on marketing ops

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By Darrell Alfonso

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June 21, 2021

opportunity
Processes

Marketing ops represents a major enterprise opportunity

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By Frans Riemersma

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June 18, 2021

Bessie Lie
People

What’s the state of marketing ops in China today?

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By Bessie Lie

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June 18, 2021

cost vs time
Budgets

How can you wring every drop of efficiency from marketing ops, and prove it?

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By Dunja Riehemann

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June 18, 2021

BrandMaker's Marketing Ops Now podcast

Podcast

Marketing Ops Now

Episode 31

People

How to Elevate the Marketing Operations Role

Image of Frans Riemersma

By Frans Riemersma

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May 13, 2022

Agile Marketing Podcast

Marketing Ops Now

Episode 30

Processes

How to Implement Agile Marketing

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By Scott Brinker

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April 13, 2022

Agile Marketing Podcast

Marketing Ops Now

Episode 29

Planning

Tips for agile marketing planning on a global scale

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By Dr. Ralf Strauss

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February 16, 2022

Podcast

Marketing Ops Now

Episode 28

Tech

What Marketing Ops Learned for 2022

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By Frans Riemersma

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February 16, 2022

Agile Marketing Podcast

Marketing Ops Now

Episode 27

Processes

How to Avoid Common Martech Rollout Pitfalls

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By Dr. Ralf Strauss

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February 16, 2022

Agile Marketing Podcast

Marketing Ops Now

Episode 26

Processes

How to Merge Martech Stacks

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By Scott Brinker

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February 16, 2022

Podcast

Marketing Ops Now

Episode 25

People

What Defines a Strong Marketing Ops Leader?

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By Frans Riemersma

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February 16, 2022

Agile Marketing Podcast

Marketing Ops Now

Episode 24

Processes

Bridging the gap between strategy and customer experience

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

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December 20, 2021

Podcast

Marketing Ops Now

Episode 22

People

The Future CMO

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By Scott Brinker

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December 17, 2021

Podcast

Marketing Ops Now

Episode 23

Tech

Martech trends for 2022

Image of Scott Brinker

By Scott Brinker

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December 17, 2021

Podcast

Marketing Ops Now

Episode 21

People

Interview with Leslie Alore

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By Leslie Alore

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December 17, 2021

Podcast

Marketing Ops Now

Episode 20

Budgets

Agile Marketing with Scott Vaughan

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By Frans Riemersma

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November 11, 2021

Agile Marketing Podcast

Marketing Ops Now

Episode 19

Data

Stack Maturity with Ralf Strauss

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By Dr. Ralf Strauss

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November 11, 2021

Agile Marketing Podcast

Marketing Ops Now

Episode 18

Data

Stack Maturity with Scott Brinker

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By Scott Brinker

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November 11, 2021

brandmaker podcast Podcast

Marketing Ops Now

Episode 17

Data

Data Model with Scott Brinker

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By Scott Brinker

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November 11, 2021

Podcast

Marketing Ops Now

Episode 16

Data

Marketing Performance with Scott

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By Scott Brinker

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October 13, 2021

Agile Marketing Podcast

Marketing Ops Now

Episode 15

Processes

Playbooks with Ralf

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By Dr. Ralf Strauss

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October 13, 2021

Agile Marketing Podcast

Marketing Ops Now

Episode 14

Processes

Playbooks with Scott

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By Scott Brinker

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October 13, 2021

Podcast

Marketing Ops Now

Episode 13

People

Marketing ops is your secret weapon

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By Anita Brearton

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September 3, 2021

Agile Marketing Podcast

Marketing Ops Now

Episode 12

Processes

Marketing ops & maturity

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By Scott Brinker

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September 3, 2021

Agile Marketing Podcast

Marketing Ops Now

Episode 11

Processes

The agile marketing manifesto

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By Scott Brinker

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September 3, 2021

Podcast

Marketing Ops Now

Episode 10

Data

Tracking Marketing Performance

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By Dr. Ralf Strauss

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September 3, 2021

Podcast

Marketing Ops Now

Episode 9

People

Marketing Ops Skills

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By Scott Brinker

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August 4, 2021

Podcast

Marketing Ops Now

Episode 8

Tech

Martech adoption

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By Scott Brinker

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August 4, 2021

Agile Marketing Podcast

Marketing Ops Now

Episode 7

Processes

Marketing Ops Strategy Execution

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

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August 4, 2021

Podcast

Marketing Ops Now

Episode 6

Data

The KPI framework as a driver of marketing ops

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 5

Tech

How to navigate martech

Image of Scott Brinker

By Scott Brinker

|

June 21, 2021

Agile Marketing Podcast

Marketing Ops Now

Episode 4

Processes

Defining marketing ops territory

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By Scott Brinker

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June 21, 2021

Podcast

Marketing Ops Now

Episode 3

Tech

4 marketing ops challenges: Marketing Tech Monitor 2021

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

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June 21, 2021

Podcast

Marketing Ops Now

Episode 2

People

Three marketing ops trends to watch

Image of Scott Brinker

By Scott Brinker

|

June 21, 2021

Agile Marketing Podcast

Marketing Ops Now

Episode 1

Processes

Marketing ops represents a major enterprise opportunity

Image of Scott Brinker

By Scott Brinker

|

June 21, 2021