BrandMaker’s Marketing Ops Blog
Stay up to date with our marketing technology blog. Read the latest insights, concepts, and thought leadership from the marketing industry.
New from BrandMaker’s martech blog
Podcast
Marketing Ops Now
Episode 31
Processes
Strategy vs. Operations: How Splunk and Acronis Balance Both
By Shannon Lussier
|June 8, 2022
•
•
•
Latest content
Processes
Strategy vs. Operations: How Splunk and Acronis Balance Both
By Shannon Lussier
|June 8, 2022
Planning
7 Key Takeaways on Planning Processes from “Plan, Pivot, & Repeat” Part 2
By Shannon Lussier
|April 28, 2022
Planning
5 Key Takeaways on Marketing Planning from “Plan, Pivot, & Repeat” Part 1
By Shannon Lussier
|April 21, 2022
Processes
Implementing Agile Marketing? It Doesn’t Have to be Scary
By Betsy Lillian
|April 13, 2022
Planning
How Global CPG Brand Unilever Keeps its Marketing Plans Fresh
By Betsy Lillian
|March 9, 2022
Planning
Unplanning and Agility: The New Approach to Marketing Plans
By Shannon Lussier
|March 8, 2022
Planning
2022 Marketing Planning: Are You Ready to Embrace the Pivot?
By Betsy Lillian
|February 28, 2022
Planning
Should Global Teams Pump the Brakes on Agile Marketing?
By Betsy Lillian
|February 11, 2022
Tech
The State of 2022 Martech: Data, Innovation, and Endless Opportunities
By Betsy Lillian
|January 28, 2022
Processes
Improving Operations to Optimize Customer Experience
By Dunja Riehemann
|December 8, 2021
Budgets
Real-time Visibility in Finance & Budget Management and Spend Optimization across the entire Marketing Organization
By Dunja Riehemann
|October 13, 2021
Processes
Is marketing ops the driving force behind agile marketing?
By Frans Riemersma
|September 3, 2021
Tech
What do you call the space between what marketing thinks and customers experience?
By Dunja Riehemann
|August 4, 2021
Processes
Marketing ops represents a major enterprise opportunity
By Frans Riemersma
|June 18, 2021
Budgets
How can you wring every drop of efficiency from marketing ops, and prove it?
By Dunja Riehemann
|June 18, 2021
BrandMaker's Marketing Ops Now podcast
Podcast
Marketing Ops Now
Episode 31
Podcast
Marketing Ops Now
Episode 30
Podcast
Marketing Ops Now
Episode 29
Planning
Tips for agile marketing planning on a global scale
By Dr. Ralf Strauss
|February 16, 2022
Podcast
Marketing Ops Now
Episode 28
Podcast
Marketing Ops Now
Episode 27
Podcast
Marketing Ops Now
Episode 26
Podcast
Marketing Ops Now
Episode 25
Podcast
Marketing Ops Now
Episode 24
Processes
Bridging the gap between strategy and customer experience
By Dr. Ralf Strauss
|December 20, 2021
Podcast
Marketing Ops Now
Episode 22
Podcast
Marketing Ops Now
Episode 23
Podcast
Marketing Ops Now
Episode 21
Podcast
Marketing Operations
Episode 7
Marketing Operations: Enabling financially savvy CMOs
By Mitchell Caplan
|December 6, 2021
Podcast
Marketing Ops Now
Episode 20
Podcast
Marketing Ops Now
Episode 19
Podcast
Marketing Ops Now
Episode 18
Podcast
Marketing Ops Now
Episode 17
Podcast
Marketing Operations
Episode 6
Marketing Operations: solving marketing performance woes
By Darin Hicks
|November 11, 2021
Podcast
Marketing Ops Now
Episode 16
Podcast
Marketing Ops Now
Episode 15
Podcast
Marketing Ops Now
Episode 14
Podcast
Marketing Ops Now
Episode 13
Podcast
Marketing Ops Now
Episode 12
Podcast
Marketing Operations
Episode 5
Marketing Operations: Joining Forces to Empower Marketing Teams
By Kristine Steuart
|September 3, 2021
Podcast
Marketing Ops Now
Episode 11
Podcast
Marketing Ops Now
Episode 10
Podcast
Marketing Ops Now
Episode 9
Podcast
Marketing Ops Now
Episode 8
Podcast
Marketing Ops Now
Episode 7
Podcast
Marketing Ops Now
Episode 6
Podcast
Marketing Ops Now
Episode 5
Podcast
Marketing Ops Now
Episode 4
Podcast
Marketing Ops Now
Episode 3
Podcast
Marketing Ops Now
Episode 2
Podcast
Marketing Ops Now
Episode 1
Podcast
Marketing Operations
Episode 4
Marketing Operations: Getting Serious about Customer Value
By Joanne Moretti
|June 18, 2021
Podcast
Marketing Operations
Episode 3
Marketing operations: optimizing commercial and marketing operations at IKEA
By Edward Martin
|June 18, 2021
Podcast
Marketing Operations
Episode 2
Marketing operations: uncovering data-based insights
By Diane Hagglund
|June 18, 2021
Podcast
Marketing Operations
Episode 1
Marketing operations: the secret of smarter working
By Mirko Holzer
|June 18, 2021