Marketing
Ops Now

World’s first peer-to-peer platform for marketers sharing insights, concepts, and best practices you can implement today.

Latest

Podcast

Marketing Ops Now

Episode 16

Data

The importance of Marketing Performance

By Frans Riemersma

|

October 13, 2021

Data

Marketing Performance with Scott

By Scott Brinker

|

October 13, 2021

Processes

How to create a marketing playbook?

By Frans Riemersma

|

October 13, 2021

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Chief Editors

Author Portrait of Scott Brinker

Scott Brinker

ChiefMartec

Author Portrait of Dr. Ralf Strauss

Dr. Ralf Strauss

Marketing Tech Lab

Author Portrait of Frans Riemersma

Frans Riemersma

Martechtribe

Author Portrait of Dunja Riehemann

Dunja Riehemann

BrandMaker

Topics

All BudgetsDataPeopleProcessesTech

Budgets

Real-time Visibility in Finance & Budget Management and Spend Optimization across the entire Marketing Organization

By Dunja Riehemann

|

October 13, 2021

Data

The importance of Marketing Performance

By Frans Riemersma

|

October 13, 2021

Podcast

Marketing Ops Now

Episode 16

Data

Marketing Performance with Scott

By Scott Brinker

|

October 13, 2021

Processes

How to create a marketing playbook?

By Frans Riemersma

|

October 13, 2021

Processes

Why use marketing playbooks?

By Frans Riemersma

|

October 13, 2021

Podcast

Marketing Ops Now

Episode 14

Processes

Playbooks with Scott

By Scott Brinker

|

October 13, 2021

Podcast

Marketing Ops Now

Episode 13

People

Marketing ops is your secret weapon

By Anita Brearton

|

September 3, 2021

Processes

Marketing ops & maturity

By Frans Riemersma

|

September 3, 2021

Podcast

Marketing Ops Now

Episode 12

Processes

Marketing ops & maturity

By Scott Brinker

|

September 3, 2021

Podcast

Marketing Operations

Episode 5

Marketing Operations: Joining Forces to Empower Marketing Teams

By Kristine Steuart

|

September 3, 2021

Agile Marketing

Processes

Agile marketing

By Frans Riemersma

|

September 3, 2021

Podcast

Marketing Ops Now

Episode 11

Processes

Agile marketing

By Scott Brinker

|

September 3, 2021

Podcast

Marketing Ops Now

Episode 10

Data

Tracking Marketing Performance

By Dr. Ralf Strauss

|

September 3, 2021

People

Marketing ops is your secret weapon

By Anita Brearton

|

September 1, 2021

Tech

What do you call the space between what marketing thinks and customers experience?

By Dunja Riehemann

|

August 4, 2021

Podcast

Marketing Ops Now

Episode 9

People

Marketing Ops Skills

By Scott Brinker

|

August 4, 2021

Podcast

Marketing Ops Now

Episode 8

Tech

Martech adoption

By Scott Brinker

|

August 4, 2021

Podcast

Marketing Ops Now

Episode 7

Processes

Marketing Ops Strategy Execution

By Dr. Ralf Strauss

|

August 4, 2021

People

MarketingOpsNow Interview Series

By Carlos Doughty

|

August 4, 2021

People

The marketing ops skills set

By Frans Riemersma

|

August 4, 2021

Tech

Martech adoption

By Frans Riemersma

|

August 4, 2021

Processes

Marketing ops’ role in strategy execution

By Dr. Ralf Strauss

|

August 4, 2021

Rocket

Tech

4 marketing ops challenges: Marketing Tech Monitor 2021

By Frans Riemersma

|

June 22, 2021

Trends

People

Three marketing ops trends to watch

By Frans Riemersma

|

June 22, 2021

performance

Data

The KPI framework as a driver of marketing ops

By Frans Riemersma

|

June 21, 2021

How navigate martech

Tech

How to navigate martech

By Frans Riemersma

|

June 21, 2021

Defintion - Icon Books

Processes

Defining marketing ops

By Dr. Ralf Strauss

|

June 21, 2021

Darrell Alfonso

People

Darrell Alfonso from Amazon on marketing ops

By Darrell Alfonso

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 6

Data

The KPI framework as a driver of marketing ops

By Dr. Ralf Strauss

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 5

Tech

How to navigate martech

By Scott Brinker

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 4

Processes

Defining marketing ops territory

By Scott Brinker

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 3

Tech

4 marketing ops challenges: Marketing Tech Monitor 2021

By Dr. Ralf Strauss

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 2

People

Three marketing ops trends to watch

By Scott Brinker

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 1

Processes

Marketing ops represents a major enterprise opportunity

By Scott Brinker

|

June 21, 2021

opportunity

Processes

Marketing ops represents a major enterprise opportunity

By Frans Riemersma

|

June 18, 2021

Bessie Lie

People

What’s the state of marketing ops in China today?

By Bessie Lie

|

June 18, 2021

cost vs time

Budgets

How can you wring every drop of efficiency from marketing ops, and prove it?

By Dunja Riehemann

|

June 18, 2021

Podcast

Marketing Operations

Episode 4

Marketing Operations: Getting Serious about Customer Value

By Joanne Moretti

|

June 18, 2021

Podcast

Marketing Operations

Episode 3

Marketing operations: optimizing commercial and marketing operations at IKEA

By Edward Martin

|

June 18, 2021

Podcast

Marketing Operations

Episode 2

Marketing operations: uncovering data-based insights

By Diane Hagglund

|

June 18, 2021

Podcast

Marketing Operations

Episode 1

Marketing operations: the secret of smarter working

By Mirko Holzer

|

June 18, 2021

Brandmaker Podcasts

Podcast

Marketing Ops Now

Episode 16

Data

Marketing Performance with Scott

By Scott Brinker

|

October 13, 2021

Podcast

Marketing Ops Now

Episode 14

Processes

Playbooks with Scott

By Scott Brinker

|

October 13, 2021

Podcast

Marketing Ops Now

Episode 13

People

Marketing ops is your secret weapon

By Anita Brearton

|

September 3, 2021

Podcast

Marketing Ops Now

Episode 12

Processes

Marketing ops & maturity

By Scott Brinker

|

September 3, 2021

Podcast

Marketing Operations

Episode 5

Marketing Operations: Joining Forces to Empower Marketing Teams

By Kristine Steuart

|

September 3, 2021

Podcast

Marketing Ops Now

Episode 11

Processes

Agile marketing

By Scott Brinker

|

September 3, 2021

Podcast

Marketing Ops Now

Episode 10

Data

Tracking Marketing Performance

By Dr. Ralf Strauss

|

September 3, 2021

Podcast

Marketing Ops Now

Episode 9

People

Marketing Ops Skills

By Scott Brinker

|

August 4, 2021

Podcast

Marketing Ops Now

Episode 8

Tech

Martech adoption

By Scott Brinker

|

August 4, 2021

Podcast

Marketing Ops Now

Episode 7

Processes

Marketing Ops Strategy Execution

By Dr. Ralf Strauss

|

August 4, 2021

Podcast

Marketing Ops Now

Episode 6

Data

The KPI framework as a driver of marketing ops

By Dr. Ralf Strauss

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 5

Tech

How to navigate martech

By Scott Brinker

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 4

Processes

Defining marketing ops territory

By Scott Brinker

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 3

Tech

4 marketing ops challenges: Marketing Tech Monitor 2021

By Dr. Ralf Strauss

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 2

People

Three marketing ops trends to watch

By Scott Brinker

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 1

Processes

Marketing ops represents a major enterprise opportunity

By Scott Brinker

|

June 21, 2021

Podcast

Marketing Operations

Episode 4

Marketing Operations: Getting Serious about Customer Value

By Joanne Moretti

|

June 18, 2021

Podcast

Marketing Operations

Episode 3

Marketing operations: optimizing commercial and marketing operations at IKEA

By Edward Martin

|

June 18, 2021

Podcast

Marketing Operations

Episode 2

Marketing operations: uncovering data-based insights

By Diane Hagglund

|

June 18, 2021

Podcast

Marketing Operations

Episode 1

Marketing operations: the secret of smarter working

By Mirko Holzer

|

June 18, 2021