Author

Dr. Ralf Strauss

Marketing Tech Lab

Marketing automation and MarketingTech will shape the future of marketing“ Dr Ralf Strauss is Managing Partner of various companies, president of marketing associations and marketing communities. Before, he has been the Senior Vice President at Volkswagen for the Digital Transformation across marketing and sales. Prior to that, he had various roles within SAP. He is also the author of more than 60 publications in these subject areas and publishes the yearly “Marketing Tech Monitor”.
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More of this author

Podcast

Marketing Ops Now

Episode 10

Data

Tracking Marketing Performance

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By Dr. Ralf Strauss

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Podcast

Marketing Ops Now

Episode 7

Processes

Marketing Ops Strategy Execution

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By Dr. Ralf Strauss

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Processes

Marketing ops’ role in strategy execution

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By Dr. Ralf Strauss

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Defintion - Icon Books
Processes

Defining marketing ops

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By Dr. Ralf Strauss

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Podcast

Marketing Ops Now

Episode 6

Data

The KPI framework as a driver of marketing ops

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By Dr. Ralf Strauss

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Podcast

Marketing Ops Now

Episode 3

Tech

4 marketing ops challenges: Marketing Tech Monitor 2021

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By Dr. Ralf Strauss

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