Author

Frans Riemersma

Martechtribe

My goal is to make our daily business lives better. As businesses become increasingly digital, we need to humanize Martech. With so many solutions available user and customer experience are even more important. My experience of the last 20+ year as marketer, developer, consultant, Vice President R&D, researcher and author, gave me vital insights to get the most value out of technology in the shortest time possible for my corporate clients.
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More of this author

Processes

Marketing ops & maturity

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By Frans Riemersma

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Agile Marketing
Processes

Agile marketing

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By Frans Riemersma

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People

The marketing ops skills set

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By Frans Riemersma

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Tech

Martech adoption

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By Frans Riemersma

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Rocket
Tech

4 marketing ops challenges: Marketing Tech Monitor 2021

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By Frans Riemersma

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Trends
People

Three marketing ops trends to watch

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By Frans Riemersma

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performance
Data

The KPI framework as a driver of marketing ops

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By Frans Riemersma

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How navigate martech
Tech

How to navigate martech

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By Frans Riemersma

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opportunity
Processes

Marketing ops represents a major enterprise opportunity

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By Frans Riemersma

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