Author

Frans Riemersma

Martechtribe

My goal is to make our daily business lives better. As businesses become increasingly digital, we need to humanize Martech. With so many solutions available user and customer experience are even more important. My experience of the last 20+ year as marketer, developer, consultant, Vice President R&D, researcher and author, gave me vital insights to get the most value out of technology in the shortest time possible for my corporate clients.
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More of this author

People

It’s Time to Elevate the Marketing Ops Role

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By Frans Riemersma

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Podcast

Marketing Ops Now

Episode 31

People

How to Elevate the Marketing Operations Role

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By Frans Riemersma

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Podcast

Marketing Ops Now

Episode 28

Tech

What Marketing Ops Learned for 2022

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By Frans Riemersma

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Podcast

Marketing Ops Now

Episode 25

People

What Defines a Strong Marketing Ops Leader?

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By Frans Riemersma

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Podcast

Marketing Ops Now

Episode 20

Budgets

Agile Marketing with Scott Vaughan

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By Frans Riemersma

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Budgets

Marketing ops and agile budgeting

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By Frans Riemersma

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Data

The importance of marketing performance

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By Frans Riemersma

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Processes

How to create a marketing playbook

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By Frans Riemersma

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Processes

Why use marketing playbooks?

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By Frans Riemersma

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Processes

Marketing ops & maturity

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By Frans Riemersma

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Agile Marketing
Processes

Is marketing ops the driving force behind agile marketing?

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By Frans Riemersma

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People

The marketing ops skills set

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By Frans Riemersma

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Tech

Martech adoption

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By Frans Riemersma

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Rocket
Tech

4 marketing ops challenges: Marketing Tech Monitor 2021

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By Frans Riemersma

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Trends
People

Three marketing ops trends to watch

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By Frans Riemersma

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performance
Data

The KPI framework as a driver of marketing ops

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By Frans Riemersma

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How navigate martech
Tech

How to navigate martech

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By Frans Riemersma

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opportunity
Processes

Marketing ops represents a major enterprise opportunity

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By Frans Riemersma

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