Author

Frans Riemersma

Martechtribe

My goal is to make our daily business lives better. As businesses become increasingly digital, we need to humanize Martech. With so many solutions available user and customer experience are even more important. My experience of the last 20+ year as marketer, developer, consultant, Vice President R&D, researcher and author, gave me vital insights to get the most value out of technology in the shortest time possible for my corporate clients.

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More of this author

People

It’s Time to Elevate the Marketing Ops Role

By Frans Riemersma

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May 13, 2022

Podcast

Marketing Ops Now

Episode 31

People

How to Elevate the Marketing Operations Role

By Frans Riemersma

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May 13, 2022

Podcast

Marketing Ops Now

Episode 28

Tech

What Marketing Ops Learned for 2022

By Frans Riemersma

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February 16, 2022

Podcast

Marketing Ops Now

Episode 25

People

What Defines a Strong Marketing Ops Leader?

By Frans Riemersma

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February 16, 2022

Podcast

Marketing Ops Now

Episode 20

Budgets

Agile Marketing with Scott Vaughan

By Frans Riemersma

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November 11, 2021

Budgets

Marketing ops and agile budgeting

By Frans Riemersma

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November 11, 2021

Data

The importance of marketing performance

By Frans Riemersma

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November 11, 2021

Processes

How to create a marketing playbook

By Frans Riemersma

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October 13, 2021

Processes

Why use marketing playbooks?

By Frans Riemersma

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October 13, 2021

Processes

Marketing ops & maturity

By Frans Riemersma

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September 3, 2021

Agile Marketing

Processes

Is marketing ops the driving force behind agile marketing?

By Frans Riemersma

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September 3, 2021

People

The marketing ops skills set

By Frans Riemersma

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August 4, 2021

Tech

Martech adoption

By Frans Riemersma

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August 4, 2021

Rocket

Tech

4 marketing ops challenges: Marketing Tech Monitor 2021

By Frans Riemersma

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June 22, 2021

Trends

People

Three marketing ops trends to watch

By Frans Riemersma

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June 22, 2021

performance

Data

The KPI framework as a driver of marketing ops

By Frans Riemersma

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June 21, 2021

How navigate martech

Tech

How to navigate martech

By Frans Riemersma

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June 21, 2021

opportunity

Processes

Marketing ops represents a major enterprise opportunity

By Frans Riemersma

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June 18, 2021