We kick off this series by talking to Mirko Holzer, one of the acknowledged leaders in Marketing operations, to get an overview of why this area of marketing has developed to one of the top priorities in global marketing organizations. In this episode, Mirko shares why there has never been a better time to be in marketing and how marketing operations tools be critical enablers to courageous marketers’ success.
Mirko Holzer, Founder and CEO of BrandMaker, is acknowledged as one of the most successful software managers in Germany. He is the strategic lead and driving force behind BrandMaker. Since founding BrandMaker in 2008, the company has become a leading provider of marketing process optimization, a fact validated in reports from leading industry analysts, including Forrester and Gartner.