Marketing Operations

Optimizing Commercial and Marketing Operations at IKEA

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Marketing Operations

Episode 3

Everyone knows IKEA’s vision is to create a better everyday life for many people and the company is passionate about delivering high-quality furniture at affordable prices to achieve this vision. But not many people know the inner workings of IKEA’s commercial and marketing operations, the foundation of the company that enables the company’s efficiency and agility. Edward Martin gives us an insight into IKEA’s powerful, digitized commercial and marketing operations.

Speaker

Edward Martin

Product Manager, IKEA

Edward is an accomplished digital leader and innovator with experience across digital product management, artificial intelligence, machine learning, and software engineering. At IKEA, he leads an Agile digital product development group of 80+ software engineers, data analysts and data scientists. Through digitization, Edward’s team have IKEA store co-workers, market, and country commercial teams to plan, collaborate and optimize commercial and marketing operational performance.

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