Marketing Operations

Getting Serious about Customer Value

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Marketing Operations

Episode 4

As a world-class go-to-market executive and CMO for DecisionLink, Joanne Moretti shares how marketing operations is crucial in creating high value and sustainable growth for customers and shareholders.

Speaker

Joanne Moretti

Chief Marketing Officer at DecisionLink

Joanne has 30+ years experience in the Banking, High-Tech & Manufacturing industries, holding C-level roles as well as Business Unit P&L responsibilities in Fortune 200 companies.  Today she is a board member, investor and the Chief Marketing Officer at DecisionLink, an Accel backed company.  She took her years of sales, marketing and product management experience to help DecisionLink position and dominate the Customer Value Management market.  Customer Value Management enables marketers, sellers and customer success pros to establish and communicate the economic impact of their solutions, at any point in the customer journey, to win customers for life.

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