Marketing Operations

solving marketing performance woes

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Marketing Operations

Episode 6

Hive9 CEO Darin Hicks shares insights on the challenges and needs of CMOs today. He discussed how cloud-based marketing operations help drive marketing performance by enabling one view of all plans and spending tied to strategy, pipeline, and revenue performance.

Speaker

Darin Hicks

Founder & Chief Executive Officer, Hive9

Darin has experience leading aggressive growth plans focused on multi-channel marketing, customer lifetime value, and complex software and services sales. Prior to Hive9, Darin was CEO of Bulldog Solutions, where the original ideas for Hive9 were developed, and VP/general manager of Acxiom, where he grew the technology business unit into the company’s first global industry and brought new solutions to market in the insurance vertical. Darin was also founder and CEO of Software Leadership Services, a management consulting company providing domain and operational expertise to early-stage software and services companies. Prior to that, he served at Trilogy, which grew from a start-up to over $250 million in revenue over nine years.

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