Mitchell Caplan discusses how the role of CMOs and their relationship with finance is evolving. He shares insights into how CMOs can address marketing plan and spend management capabilities within their marketing operations to drive more coordinated decision-making that increases marketing performance.
Managing Director, KPMG Marketing Consulting
After a 20+ year career in traditional and digital agencies, Mitchell moved into Private Equity and then marketing consulting. He has worked with some of the largest companies in the world to transform their marketing operations, processes, and agency relationships, and more, across industries such Retail, Automotive, Technology, Insurance, Banking, and others.