Marketing Operations

Enabling financially savvy CMOs

BrandMaker Logo

Marketing Operations

Episode 7

Mitchell Caplan discusses how the role of CMOs and their relationship with finance is evolving. He shares insights into how CMOs can address marketing plan and spend management capabilities within their marketing operations to drive more coordinated decision-making that increases marketing performance.

Speaker

Mitchell Caplan

Managing Director, KPMG Marketing Consulting

After a 20+ year career in traditional and digital agencies, Mitchell moved into Private Equity and then marketing consulting. He has worked with some of the largest companies in the world to transform their marketing operations, processes, and agency relationships, and more, across industries such Retail, Automotive, Technology, Insurance, Banking, and others.

Share this Podcast

Share on facebook
Share on twitter
Share on linkedin

Similar Podcast

Podcast
BrandMaker Logo

Marketing Operations

Episode 6

Podcast
BrandMaker Logo

Marketing Operations

Episode 5

Podcast
BrandMaker Logo

Marketing Operations

Episode 4

Podcast
BrandMaker Logo

Marketing Operations

Episode 3

Podcast
BrandMaker Logo

Marketing Operations

Episode 2

Podcast
BrandMaker Logo

Marketing Operations

Episode 1