Budgets
Agile budget attribution and optmization is playing a major role in driving success. CMOs will even more need to show how spend drives both return on objectives (ROO) and ROI. Look at current trends here.
Podcast
Marketing Ops Now
Episode 20
Budgets
Real-time Visibility in Finance & Budget Management and Spend Optimization across the entire Marketing Organization
By Dunja Riehemann
|October 13, 2021
Budgets
How can you wring every drop of efficiency from marketing ops, and prove it?
By Dunja Riehemann
|June 18, 2021