Processes

Optimizing marketing processes allows companies to refine structure and value-add activities while improving innovation, speed-to-market, and resource utilization. Get to know here new approaches and best practices.

Processes

How to create a marketing playbook?

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By Frans Riemersma

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October 13, 2021

Processes

Why use marketing playbooks?

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By Frans Riemersma

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October 13, 2021

Podcast

Marketing Ops Now

Episode 14

Processes

Playbooks with Scott

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By Scott Brinker

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October 13, 2021

Processes

Marketing ops & maturity

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By Frans Riemersma

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September 3, 2021

Podcast

Marketing Ops Now

Episode 12

Processes

Marketing ops & maturity

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By Scott Brinker

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September 3, 2021

Agile Marketing
Processes

Agile marketing

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By Frans Riemersma

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September 3, 2021

Podcast

Marketing Ops Now

Episode 11

Processes

Agile marketing

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By Scott Brinker

|

September 3, 2021

Podcast

Marketing Ops Now

Episode 7

Processes

Marketing Ops Strategy Execution

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By Dr. Ralf Strauss

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August 4, 2021

Processes

Marketing ops’ role in strategy execution

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By Dr. Ralf Strauss

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August 4, 2021

Defintion - Icon Books
Processes

Defining marketing ops

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

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June 21, 2021

Podcast

Marketing Ops Now

Episode 4

Processes

Defining marketing ops territory

Image of Scott Brinker

By Scott Brinker

|

June 21, 2021

Podcast

Marketing Ops Now

Episode 1

Processes

Marketing ops represents a major enterprise opportunity

Image of Scott Brinker

By Scott Brinker

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June 21, 2021

opportunity
Processes

Marketing ops represents a major enterprise opportunity

Image of Frans Riemersma

By Frans Riemersma

|

June 18, 2021