ArchiveMarch 2015

A clear decision


KonzernzentraleA company whose perspective is the main guarantor of its success in the truest sense of the word, is Schott AG. Schott offers an extensive portfolio of high-quality products made from special-purpose glass and ceramics. Represented by production sites and sales offices in 35 countries, the specialist glass manufacturer is an innovative partner for companies in a wide range of sectors including home appliances, pharmaceutical, electronics, optics, automotive, and aviation industries.

„The Future of Marketing is Agile“ – 2nd International BrandMaker User Conference in Cologne on May 20th

On May 20th, it’s time again for “RoadMap 2015“. We invite our customers to the 2nd International BrandMaker User Conference in Cologne. After its very successful launch last year this year’s User Conference is dedicated to agile marketing. “More Agility” is becoming a megatrend throughout the complete marketing process: marketing planning is no longer carried out for a whole year and is, instead, reviewed and modified in much shorter cycles.


Pleased as Punch


PM_BrandMaker_Neukunde_EOS_Steindamm71_official_Quelle_EOSWe have gained another Otto Group company as a new customer in EOS Holding GmbH. As one of the leading international providers of customized financial services, EOS primarily oversees receivables management for more than 20,000 customers in over 25 countries with specially tailored services. To manage the brand communication for its more than 50 subsidiary companies consistently and efficiently, the EOS Group is introducing our Media Pool. EOS will use the Media Pool to manage all of its marketing assets and make them available in a time and cost-efficient manner. Our web-based Digital Asset Management system simplifies the provision of digital content such as images and graphics, as well as other content such as presentations and templates. Because each media object is automatically converted into whichever format is required, EOS is able to utilize its Brand Management to a significantly greater degree.

Lara Flemming, Head of Communications & Marketing at EOS, explains the decision to choose BrandMaker: “With around 50 EOS subsidiaries around the world, we needed a solution that makes digital content easily accessible and as simple as possible to use. BrandMaker offered the perfect solution for our requirements.” Mirko Holzer, CEO of BrandMaker, says: “We are delighted to welcome EOS Holding GmbH as another new customer with roots in the Otto Group. EOS’s communications take place in the most diverse industry sectors worldwide. We are therefore particularly proud to play a part in optimizing the company’s marketing activities with our solutions.”

Top Picks