ArchiveJuly 2015

Benefits of Software as a Service: Agility, Cost Efficiency and Security “from a socket“


Neu-BitmapWhen you are planning to introduce a new software solution, you are being faced with the question: Purchase it or rent it? We prefer the latter, to be precise, the Software as a Service model (SaaS). We have briefly summarized the reasons for this and the benefits our Marketing Efficiency Cloud as a SaaS solution offers.

Advisory Board at BrandMaker: Uli Veigel Becomes Chairman


Uli_Veigel_loUli Veigel, one of the most successful representatives of the German marketing communications industry, becomes Chairman of our Advisory Board! Formerly as CEO of the Grey 2 Group Germany/CEE from 2004 to 2012, Veigel was responsible for the German and Central Eastern European Grey businesses and clients. With branches in over 80 countries, Grey is one of the largest advertising agencies in the world. Since 2013, Veigel has managed the global customer General Electric Healthcare MR as executive vice president of Grey New York.

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