ArchiveOctober 2015

Marketing under control


EWE_HV_03From now on, EWE AG is using the Marketing Planner from our Marketing Efficiency Cloud to increase the efficiency of their marketing. With Marketing Planner as a central platform for campaign planning, project management, budget monitoring and reporting, the corporate marketing is able to meet present requirements more efficiently and to measure the success of their marketing activities with specific KPIs.

If you take a trip…


… you will get to know more than you really want. Due to Social Media and mobile devices the number of touchpoints increased tremendously. The Customer Journey is getting more and more confusing as content is personalised and optimized for the respective channels. In the following video clip you will learn how BrandMaker’s marketing technologies give you support in managing the challenges of the Digital Transformation.

Well-connected: BrandMaker Integration Framework connects Marketing Efficiency Cloud with your company’s IT


Whitepaper ENThe integration of marketing technology in a complex IT environment is a task that already medium-sized companies have to master often. This is also true for marketing technology like our Marketing Efficiency Cloud. For our customers, we have implemented a whole series of integrations to connect our solutions with other business applications such as company-wide used ERP or CRM systems.


Top Picks