ArchiveMarch 2016

Why You, Dear CMO, Should Get a Mentor From a Startup

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Starting up a business is easy. Being successful with a startup isn’t. The hard and bleak truth is that 9 out of 10 startups fail. The reason? As the back cover of the bestselling book TRACTION reads, “Most startups don’t fail at building a product. Most startups fail at getting traction.”

Digital Marketing turns out to be the decisive skill for a successful startup. It finally puts marketing at center stage. Isn’t that what we’ve always wanted? (more…)

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