ArchiveJune 2016

How to Dismantle the Exploding Workload of Digital Marketing

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Psychologist often say “we live in a modern world with a prehistoric brain”. Well, for marketing you could say “we live in a digital world with a pre-digital organizational mindset”. The rise of digital, in combination with the “cleansing effects” of the 2001 and 2007 recessions, has completely changed the scope and the role of marketers. Although roles and expectations have changed, reality shows that the organizations and processes in which most marketers operate, still party like it’s 1999. (more…)

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