ArchiveJuly 2016

3 Failure Points to Avoid in your Digital Marketing Planning

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If I say the number “918”, it probably won’t immediately ring a bell. Still, it’s an important number.

918 turns out to be the average number of unique content-touchpoints to facilitate a typical customer journey for a brand today. It takes an average of 7 touches to convert a “suspect” to a “prospect”, and often another 9 and 11 touches before a deal closes. (more…)

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