In our last post, we talked about how we strongly believe that the time for push marketing is over – and that potential buyers need to guide their own customer journeys by means of pull marketing. But how can you actually make this change?
Along with over 2,500 of my fellow marketers, I attended the MarTech event in San Francisco last week to catch up with my peers and some of the latest trends. I’ve finally had time to catch my breath – I have to admit that running from one meeting room to the next across the entire venue was tiring – and to reflect on this busy event.
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Push marketing gained traction as media began to be an effective way of reaching different audiences. First there were newspapers that could take a product sales pitch right into the hands of possible buyers, and then came TV advertising, direct mail, and sponsorship.