Dunja Riehemann

AuthorDunja Riehemann

Marketing Ops Critical to Effective Campaign Planning & Workflow Management

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Marketing Ops Critical to Effective Campaign Planning & Workflow Management  Blog Post

BrandMaker’s Pulse is a series of global research studies focused on issues and challenges effecting international marketing organizations. An important finding in our second in a series from this research study indicates marketing operations as a key area of investment for improving campaign management and workflow management in 2021. (more…)

Enterprise-based Organizations View Marketing Operations as Top Priority in 2021

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Read more about the key findings from our survery with dimensional research BrandMaker Blog Marketing Operations

BrandMaker’s Pulse is a series of global research studies focused on issues and challenges effecting international marketing organizations. A key finding of our latest 2021 study is the increasing importance of marketing operations, with 62% of CMO’s wanting their teams to spend more time on marketing operations, equaling the need for more time on marketing strategies (62%). (more…)

A Higher Level of Marketing Operations Efficiency

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A Higher Level of Marketing Operations Efficiency Blog Post

Enterprise marketing operations is currently running at a lower level of efficiency and effectiveness, and we’ve come to accept that as the norm. Our research over the last decade shows that global marketing departments spend 80% of their time and energy on just “making marketing happen”. This consumption of marketing’s time and energy leaves little room to actually show your marketing prowess. (more…)

7 Hints for Successful Content Strategy and Distribution

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The demands on content marketing are constantly increasing: more content, more personalized, available faster, via every channel – the trend is like a hockey stick! What’s not increasing are budgets, time, and resources. Yet everyone involved in content marketing knows that content creation is extremely time-consuming and costly and involves a lot of coordination and approval. What is needed are clear briefings, know-how, time, and resources. (more…)

Global Marketers’ 3 Priorities for Driving Digital Change in 2021

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Global Marketers’ 3 Priorities for Driving Digital Change in 2021

There is constant budgetary, resource and turnaround pressure on enterprise marketers in the best of times. 2020 was not the best of times. Based on the results of the recent BrandMaker Pulse research, that pressure will increase in 2021.

BrandMaker Pulse is our series of global research studies into the key issues affecting international marketing organizations. In the latest study, which was focused on 2021 priorities, marketers told us that their key area of focus is increasing operational efficiency. (more…)

4 Challenges in 2021 that Global Marketers Must Solve

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4 challenges in 2021 that global marketers must solve

Mirko Holzer, CEO of BrandMaker began his recent Forbes article with a sobering observation, One critical lesson we learned in 2020 is that it’s impossible to know what is coming next.”

Certainly, he’s right. We do not have a crystal ball, but we do have BrandMaker Pulse, our global qualitative study into the key issues affecting international marketing organizations. (more…)

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