Mirko Holzer, CEO of BrandMaker began his recent Forbes article with a sobering observation, “One critical lesson we learned in 2020 is that it’s impossible to know what is coming next.”
Certainly, he’s right. We do not have a crystal ball, but we do have BrandMaker Pulse, our global qualitative study into the key issues affecting international marketing organizations. (more…)
Perhaps it’s fair to say that we are all evolving, pushed by the business realities of the pandemic into making changes that, at best, are educated guesses. Marketing operations is an area prime for evolution and circumstances. New technologies designed specifically for global marketing are making substantial improvements. (more…)
In times of an ever-increasing number of regions, channels and parallel campaigns, how can marketers make their operational processes more efficient, fast and successful? The new e-book from BrandMaker provides the answer: With the help of modern Marketing Resource Management (MRM) solutions, campaigns can be managed today with increased agility and intelligence! (more…)
We are at a crisis point in enterprise marketing … the point where marketers recognize they simply don’t have the budgets, the time, or the personnel to meet the full range of demands for worldwide campaign management in what has become the “new normal” (and is likely our future). (more…)
The demands on global marketing for campaign management are changing from day to day. Global marketers need to think differently, react immediately, and implement campaigns in the extremely short term if they are to succeed. (more…)
Now, more than ever, global marketing needs real-time visibility into marketing performance. It’s essential that marketing be able to allocate budgets and resources for the greatest effectiveness in a world where conditions are unpredictable. This agility constitutes a clear competitive advantage. (more…)
In a survey of CMOs conducted by Marketing Week and eConsultancy as the COVID-19 crisis hit, only 45% of companies thought that they should prepare for their employees to be working from home. (more…)
These are extraordinary times and global enterprises can ill afford marketing budget planning that does not provide real-time visibility and control, from anywhere in the world, at any time. It’s more than a competitive advantage, it’s required for survival. The current work situation makes digital processes essential and “mandatory” for operational marketing. (more…)
Being on the front line of global enterprise marketing, we view marketing operations as the supply chain. If it can’t be produced and delivered on demand and brand-compliant, the best ideas don’t stand a chance.
Congratulations. You’ve made a decision to finally get control of your marketing operations by looking at what marketing software makes the most sense for you and your company.