Dunja Riehemann

AuthorDunja Riehemann

Effective Marketing Budget Planning in Real-Time, From Anywhere in the World

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Effective Marketing Budget Planning in Real-Time, From Anywhere in the World

These are extraordinary times and global enterprises can ill afford marketing budget planning that does not provide real-time visibility and control, from anywhere in the world, at any time. It’s more than a competitive advantage, it’s required for survival. The current work situation makes digital processes essential and “mandatory” for operational marketing. (more…)

Unite around a single version of the truth!

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88 % of spreadsheets are faulty

Announcing a new eBook with best practices on escaping Excel hell (and more)!

My! How we have changed! Not.

Stop and think for a moment about how much the tools of marketing have changed since you started your career. Maybe programmatic advertising was a big new thing (or on the horizon). Now it’s just one layer in your adtech “stack”. Maybe you judged the impact of your first campaign on how many clicks it generated. Now you have attribution tools, intent data, and ROI based on your MQLs.

(more…)

What are the 10 Top Practices from the World’s Most Successful Marketing Teams?

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Cover eBook 10 Secrets successful marketing teams

More work, less time. This is how the fundamental changes in marketing in recent years can be summed up in just four challenging words.

You can read what we learned about how leading marketers get their resulting marketing chaos under control in our latest eBook “10 Top Practices from the World’s Most Successful Marketing Teams”. Click here to download your free copy of this useful guide. (more…)

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