Now, more than ever, global marketing needs real-time visibility into marketing performance. It’s essential that marketing be able to allocate budgets and resources for the greatest effectiveness in a world where conditions are unpredictable. This agility constitutes a clear competitive advantage. (more…)
In a survey of CMOs conducted by Marketing Week and eConsultancy as the COVID-19 crisis hit, only 45% of companies thought that they should prepare for their employees to be working from home. (more…)
These are extraordinary times and global enterprises can ill afford marketing budget planning that does not provide real-time visibility and control, from anywhere in the world, at any time. It’s more than a competitive advantage, it’s required for survival. The current work situation makes digital processes essential and “mandatory” for operational marketing. (more…)
Being on the front line of global enterprise marketing, we view marketing operations as the supply chain. If it can’t be produced and delivered on demand and brand-compliant, the best ideas don’t stand a chance.
Congratulations. You’ve made a decision to finally get control of your marketing operations by looking at what marketing software makes the most sense for you and your company.
We think it goes without saying that global marketers today are operating in an increasingly complex and challenging world reflected in the explosion of content, channels and media.
As you’ve noticed, marketing is becoming more complex every year. Marketers are required to achieve more in less time. Clearly, it is time for marketers to step their game up, not by working even harder, but by working smarter. But how?
My! How we have changed! Not.
Stop and think for a moment about how much the tools of marketing have changed since you started your career. Maybe programmatic advertising was a big new thing (or on the horizon). Now it’s just one layer in your adtech “stack”. Maybe you judged the impact of your first campaign on how many clicks it generated. Now you have attribution tools, intent data, and ROI based on your MQLs.
More work, less time. This is how the fundamental changes in marketing in recent years can be summed up in just four challenging words.
You can read what we learned about how leading marketers get their resulting marketing chaos under control in our latest eBook “10 Top Practices from the World’s Most Successful Marketing Teams”. Click here to download your free copy of this useful guide. (more…)
