As you’ve noticed, marketing is becoming more complex every year. Marketers are required to achieve more in less time. Clearly, it is time for marketers to step their game up, not by working even harder, but by working smarter. But how?
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My! How we have changed! Not.
Stop and think for a moment about how much the tools of marketing have changed since you started your career. Maybe programmatic advertising was a big new thing (or on the horizon). Now it’s just one layer in your adtech “stack”. Maybe you judged the impact of your first campaign on how many clicks it generated. Now you have attribution tools, intent data, and ROI based on your MQLs.
More work, less time. This is how the fundamental changes in marketing in recent years can be summed up in just four challenging words.
You can read what we learned about how leading marketers get their resulting marketing chaos under control in our latest eBook “10 Top Practices from the World’s Most Successful Marketing Teams”. Click here to download your free copy of this useful guide. (more…)