Peter O’Neill

AuthorPeter O’Neill

You Want ALL Your Marketers To Be Able To Promote Your Brand Safely


Brand consistency is really important these days. In our recent survey across 1500 businesses globally, we asked for the #1 investment area in the brand content management space and top of the list was consolidated management of all content assets, closely followed by brand analytics. Also very important was managing the brand message across the company followed, interestingly, by using bots to drive brand awareness. (more…)

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