Do you find that your marketing department is in disarray? Are your teams and project managers finding it difficult to juggle a variety of projects without falling behind on their daily duties? You’re probably in need of a Marketing Operations Manager. As the duties of modern marketing departments grow, so does the necessity of having a capable person overseeing a wide array of projects and tasks the department handles.
Recently, the esteemed analyst firm Forrester released The Forrester Wave™: Marketing Resource Management, Q3 2018 report. Marketing teams manage an abundance of brands, campaigns, and assets to reach their audiences via multiple channels, devices, and tools.
If you are a sales rep, working evenings to bash out proposals, this post will give you the perfect argument to close your laptop, get the popcorn out and go watch a movie. There are important things to be learned from just watching movies. Know what to look for, and you will wake up a better sales rep in the morning.