One thing we can all be sure of going forward is that the enterprise will increasingly rely on marketing to accomplish two key goals: (more…)
Marketing operations maturity is the roadmap to capturing the potential for ops to dramatically increase efficiency and effectiveness. This maturity drives marketing agility by connecting and leveraging technology, automating workflows, increasing control, improving performance, and bringing real-time accountability to budget and planning. (more…)
Strategy, collaboration, innovation, creation. These are some of the reasons senior marketers we spoke to went into marketing in the first place. Many told us that they were out to change the world – to over-achieve, to engineer fantastic programs and make an indelible stamp on the profession. (more…)
The demands on content marketing are constantly increasing: more content, more personalized, available faster, via every channel – the trend is like a hockey stick! What’s not increasing are budgets, time, and resources. Yet everyone involved in content marketing knows that content creation is extremely time-consuming and costly and involves a lot of coordination and approval. What is needed are clear briefings, know-how, time, and resources. (more…)
These are extraordinary times and global enterprises can ill afford marketing budget planning that does not provide real-time visibility and control, from anywhere in the world, at any time. It’s more than a competitive advantage, it’s required for survival. The current work situation makes digital processes essential and “mandatory” for operational marketing. (more…)
Implementation is Important, But That’s Just the Beginning…
Congratulations. You’ve made a decision to finally get control of your marketing operations by looking at what marketing software makes the most sense for you and your company.
As you’ve noticed, marketing is becoming more complex every year. Marketers are required to achieve more in less time. Clearly, it is time for marketers to step their game up, not by working even harder, but by working smarter. But how?
Announcing a new eBook with best practices on escaping Excel hell (and more)!
My! How we have changed! Not.
Stop and think for a moment about how much the tools of marketing have changed since you started your career. Maybe programmatic advertising was a big new thing (or on the horizon). Now it’s just one layer in your adtech “stack”. Maybe you judged the impact of your first campaign on how many clicks it generated. Now you have attribution tools, intent data, and ROI based on your MQLs.
More work, less time. This is how the fundamental changes in marketing in recent years can be summed up in just four challenging words.
You can read what we learned about how leading marketers get their resulting marketing chaos under control in our latest eBook “10 Top Practices from the World’s Most Successful Marketing Teams”. Click here to download your free copy of this useful guide. (more…)