BrandMaker’s Pulse is a series of global research studies focused on issues and challenges effecting international marketing organizations. An important finding in our second in a series from this research study indicates marketing operations as a key area of investment for improving campaign management and workflow management in 2021. (more…)
Now, more than ever, global marketing needs real-time visibility into marketing performance. It’s essential that marketing be able to allocate budgets and resources for the greatest effectiveness in a world where conditions are unpredictable. This agility constitutes a clear competitive advantage. (more…)
The world is changing for enterprise marketers. The speed and scope of change is increasing. Many global marketing departments are looking to the next-generation MRM solutions to bring new ways to tame these challenges. (more…)
Learn how to manage your marketing strategy by the minute. Apply two simple marketing management cycles. Transform your team from being task-driven to value-driven. (more…)
As you’ve noticed, marketing is becoming more complex every year. Marketers are required to achieve more in less time. Clearly, it is time for marketers to step their game up, not by working even harder, but by working smarter. But how?