Again, the American market research institute Frost & Sullivan has awarded a prize to us. To be precise: the Global Award for „Growth Excellence Leadership“. With our Marketing Efficiency Cloud, BrandMaker would offer the best solution for the escalating demand for the automation of marketing processes.
Uli Veigel, one of the most successful representatives of the German marketing communications industry, becomes Chairman of our Advisory Board! Formerly as CEO of the Grey 2 Group Germany/CEE from 2004 to 2012, Veigel was responsible for the German and Central Eastern European Grey businesses and clients. With branches in over 80 countries, Grey is one of the largest advertising agencies in the world. Since 2013, Veigel has managed the global customer General Electric Healthcare MR as executive vice president of Grey New York.
We have gained another Otto Group company as a new customer in EOS Holding GmbH. As one of the leading international providers of customized financial services, EOS primarily oversees receivables management for more than 20,000 customers in over 25 countries with specially tailored services. To manage the brand communication for its more than 50 subsidiary companies consistently and efficiently, the EOS Group is introducing our Media Pool. EOS will use the Media Pool to manage all of its marketing assets and make them available in a time and cost-efficient manner. Our web-based Digital Asset Management system simplifies the provision of digital content such as images and graphics, as well as other content such as presentations and templates. Because each media object is automatically converted into whichever format is required, EOS is able to utilize its Brand Management to a significantly greater degree.
Lara Flemming, Head of Communications & Marketing at EOS, explains the decision to choose BrandMaker: “With around 50 EOS subsidiaries around the world, we needed a solution that makes digital content easily accessible and as simple as possible to use. BrandMaker offered the perfect solution for our requirements.” Mirko Holzer, CEO of BrandMaker, says: “We are delighted to welcome EOS Holding GmbH as another new customer with roots in the Otto Group. EOS’s communications take place in the most diverse industry sectors worldwide. We are therefore particularly proud to play a part in optimizing the company’s marketing activities with our solutions.”
It’s official: Gartner has positioned us in their Magic Quadrant for Marketing Resource Management (MRM) for the fourth year in a row. This is something we are quite proud of since Leaders, according to the analysts, distinguish themselves by their “completeness of vision” and their “ability to execute” – meaning a thorough understanding of the market and the ability to realize innovations successfully.
We at BrandMaker are happy to have gained Oliver Eschenbach (50) for the position of Director International Sales. He has long-term professional experience in the sales sector and is an acknowledged expert in Digital Asset Management (DAM). His most recent position was that of Director Sales & Marketing at DAM solutions supplier celum, which he occupied for several years.
Robert Gratzl (50) is joining us at BrandMaker GmbH as General Manager and Chief Operations Officer (COO). “Robert Gratzl is the ideal addition to our management team,” explains CEO Mirko Holzer. “His support will help us to further expand our market leadership position in Europe by setting new technological benchmarks in the field of marketing automation, while driving ahead our global internationalization strategy.”
We proudly present: Gert-Jan Tretmans, BrandMaker’s new Vice President Sales Europe. He has joined BrandMaker´s management team on October 1st and will be responsible for the company´s solutions throughout Europe, spanning direct sales with BrandMaker´s own team of account managers as well as indirect sales via distributors and partners.