Enterprise-based Organizations View Marketing Operations as Top Priority in 2021

Read more about the key findings from our survery with dimensional research BrandMaker Blog Marketing Operations

BrandMaker’s Pulse is a series of global research studies focused on issues and challenges effecting international marketing organizations. A key finding of our latest 2021 study is the increasing importance of marketing operations, with 62% of CMO’s wanting their teams to spend more time on marketing operations, equaling the need for more time on marketing strategies (62%). (more…)

A Higher Level of Marketing Operations Efficiency

A Higher Level of Marketing Operations Efficiency Blog Post

Enterprise marketing operations is currently running at a lower level of efficiency and effectiveness, and we’ve come to accept that as the norm. Our research over the last decade shows that global marketing departments spend 80% of their time and energy on just “making marketing happen”. This consumption of marketing’s time and energy leaves little room to actually show your marketing prowess. (more…)

Effective Marketing Budget Planning in Real-Time, From Anywhere in the World

Effective Marketing Budget Planning in Real-Time, From Anywhere in the World

These are extraordinary times and global enterprises can ill afford marketing budget planning that does not provide real-time visibility and control, from anywhere in the world, at any time. It’s more than a competitive advantage, it’s required for survival. The current work situation makes digital processes essential and “mandatory” for operational marketing. (more…)

Three Epic Themes Changing The World of Marketing Planning Forever


It’s February. The New Year’s resolution and prediction season on LinkedIn has finally ended. Time to start executing and make it all happen.


But instead of executing the polished and agreed-upon plan, you just hit the save button for your newly adjusted plan. It’s only four weeks into the new year and you already changed your 2016 Marketing Plan. What happened? Click here to find out!


Compliance: Making „There is an exception to every rule” a matter of the past


BrandMaker_LogoTo sue companies for compensation because of infringement of license rights has become a profitable business model over the past years. Often, there is one and the same cause for the infringement of license rights: media assets like images, video and audio files are bought decentralized and saved on local computers.

Benefits of Software as a Service: Agility, Cost Efficiency and Security “from a socket“


Neu-BitmapWhen you are planning to introduce a new software solution, you are being faced with the question: Purchase it or rent it? We prefer the latter, to be precise, the Software as a Service model (SaaS). We have briefly summarized the reasons for this and the benefits our Marketing Efficiency Cloud as a SaaS solution offers.

A clear decision


KonzernzentraleA company whose perspective is the main guarantor of its success in the truest sense of the word, is Schott AG. Schott offers an extensive portfolio of high-quality products made from special-purpose glass and ceramics. Represented by production sites and sales offices in 35 countries, the specialist glass manufacturer is an innovative partner for companies in a wide range of sectors including home appliances, pharmaceutical, electronics, optics, automotive, and aviation industries.

Vision completed: Leader in the Gartner “Magic Quadrant for Marketing Resource Management” Fourth Year in a Row


Mirko_Holzer_2015It’s official: Gartner has positioned us in their Magic Quadrant for Marketing Resource Management[1] (MRM) for the fourth year in a row. This is something we are quite proud of since Leaders, according to the analysts, distinguish themselves by their “completeness of vision” and their “ability to execute” – meaning a thorough understanding of the market and the ability to realize innovations successfully.

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