BrandMaker’s Pulse is a series of global research studies focused on issues and challenges effecting international marketing organizations. A key finding of our latest 2021 study is the increasing importance of marketing operations, with 62% of CMO’s wanting their teams to spend more time on marketing operations, equaling the need for more time on marketing strategies (62%). (more…)
Enterprise marketing operations is currently running at a lower level of efficiency and effectiveness, and we’ve come to accept that as the norm. Our research over the last decade shows that global marketing departments spend 80% of their time and energy on just “making marketing happen”. This consumption of marketing’s time and energy leaves little room to actually show your marketing prowess. (more…)
These are extraordinary times and global enterprises can ill afford marketing budget planning that does not provide real-time visibility and control, from anywhere in the world, at any time. It’s more than a competitive advantage, it’s required for survival. The current work situation makes digital processes essential and “mandatory” for operational marketing. (more…)
Being on the front line of global enterprise marketing, we view marketing operations as the supply chain. If it can’t be produced and delivered on demand and brand-compliant, the best ideas don’t stand a chance.
Managing in Chaos
We think it goes without saying that global marketers today are operating in an increasingly complex and challenging world reflected in the explosion of content, channels and media.
It’s February. The New Year’s resolution and prediction season on LinkedIn has finally ended. Time to start executing and make it all happen.
But instead of executing the polished and agreed-upon plan, you just hit the save button for your newly adjusted plan. It’s only four weeks into the new year and you already changed your 2016 Marketing Plan. What happened? Click here to find out!
To sue companies for compensation because of infringement of license rights has become a profitable business model over the past years. Often, there is one and the same cause for the infringement of license rights: media assets like images, video and audio files are bought decentralized and saved on local computers.
When you are planning to introduce a new software solution, you are being faced with the question: Purchase it or rent it? We prefer the latter, to be precise, the Software as a Service model (SaaS). We have briefly summarized the reasons for this and the benefits our Marketing Efficiency Cloud as a SaaS solution offers.
A company whose perspective is the main guarantor of its success in the truest sense of the word, is Schott AG. Schott offers an extensive portfolio of high-quality products made from special-purpose glass and ceramics. Represented by production sites and sales offices in 35 countries, the specialist glass manufacturer is an innovative partner for companies in a wide range of sectors including home appliances, pharmaceutical, electronics, optics, automotive, and aviation industries.
It’s official: Gartner has positioned us in their Magic Quadrant for Marketing Resource Management (MRM) for the fourth year in a row. This is something we are quite proud of since Leaders, according to the analysts, distinguish themselves by their “completeness of vision” and their “ability to execute” – meaning a thorough understanding of the market and the ability to realize innovations successfully.