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Reflecting on This Year’s MarTech Event

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Along with over 2,500 of my fellow marketers, I attended the MarTech event in San Francisco last week to catch up with my peers and some of the latest trends. I’ve finally had time to catch my breath – I have to admit that running from one meeting room to the next across the entire venue was tiring – and to reflect on this busy event.
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Map The Buyer Journey To Find Digital Marketing Gold

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Customer_Engagement_Journey_MapsPush marketing is out, pull marketing is in. The key to B2B digital marketing success is making it effortless for prospects to fulfill their own specific content needs. As a marketer, you need to map the buyer journey to a selection of relevant content pieces, and let prospects choose what appeals to them. This approach will maximize the consumption of the content you create – a key success factor on the path to achieving digital marketing excellence. Here’s why.
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