Marketing Ops Now

How to elevate the marketing operations role

Marketing Ops Now

Episode 31

What role should marketing ops play in marketing strategy and execution? Frans Riemersma and Scott Brinker discuss how the marketing operations role can contribute to strategic plans right from the start, rather than just at the operational execution level. 

Speaker

Frans Riemersma

Martechtribe

My goal is to make daily business lives better. As businesses become increasingly digital, we need to humanize martech. With so many solutions available, user and customer experience are becoming increasingly important. My experience of the last 20+ years as a marketer, developer, consultant, vice president of R&D, researcher, and author has given me vital insights to get the most value out of technology in the shortest time possible for my corporate clients.

Speaker

Scott Brinker

ChiefMartec

Scott has been analyzing marketing technology for more than a decade. He publishes the chiefmartec.com blog, co-founded the MarTech conference, and wrote the best-selling book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.

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