What role should marketing ops play in marketing strategy and execution? Frans Riemersma and Scott Brinker discuss how the marketing operations role can contribute to strategic plans right from the start, rather than just at the operational execution level.
My goal is to make daily business lives better. As businesses become increasingly digital, we need to humanize martech. With so many solutions available, user and customer experience are becoming increasingly important. My experience of the last 20+ years as a marketer, developer, consultant, vice president of R&D, researcher, and author has given me vital insights to get the most value out of technology in the shortest time possible for my corporate clients.