In this episode we talk about Marketing ops “makes marketing happen” and as such has become increasingly important to the enterprise and its marketing organization. Management is increasingly looking to marketing to create engaging and differentiating customer experiences.
Scott has been analyzing marketing technology for more than a decade. He publishes the chiefmartec.com blog, co-founded the MarTech conference, and wrote the best-selling book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.