The Agile Marketing Manifesto
Agile marketing is an incremental, iterative test-and-learn process. It originates from agile software development. The Agile Marketing Manifesto dates back from 2012. Ever since, companies have been implementing agile marketing and reporting remarkable results. But why are some agile teams more successful than others? What are the misconceptions about agile marketing? Hear from Scott and Frans more about why marketing ops can be the driving force behind a successful agile marketing team.
Podcast
