Agile marketing is an incremental, iterative test and learn process. It originates from agile software development. The Agile Marketing Manifesto dates back from 2012. Ever since companies have been implementing agile marketing and reporting remarkable results. But why are some companies more successful than others? What are the misconceptions about agile marketing? Hear from Scott and Frans more about why marketing ops can be the driving force behind agile marketing.
Scott has been analyzing marketing technology for more than a decade. He publishes the chiefmartec.com blog, co-founded the MarTech conference, and wrote the best-selling book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.