Unlike other departments, marketing is not really familiar with playbooks. But it definitely helps bring discipline to a team by describing all the important definitions and processes. Listen to this episode by Ralf Strauss and Frans Riemersma to learn why marketing should drive the creation and adoption of a playbook.
Speaker
Ralf Strauss
Marketing Tech Lab
Marketing automation and MarketingTech will shape the future of marketing“ Dr Ralf Strauss is Managing Partner of various companies, president of marketing associations and marketing communities. Before, he has been the Senior Vice President at Volkswagen for the Digital Transformation across marketing and sales. Prior to that, he had various roles within SAP. He is also the author of more than 60 publications in these subject areas and publishes the yearly “Marketing Tech Monitor”.
Podcast
