More than 87% of marketing teams say they are not able to measure marketing performance properly. There are definetly some few hurdles in the way of measuring and tracking performance. In this episode Scott Brinker and Frans Riemersma discuss the challenge of measuring marketing performance and how the north star method can help you in this.
Scott has been analyzing marketing technology for more than a decade. He publishes the chiefmartec.com blog, co-founded the MarTech conference, and wrote the best-selling book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.