Data is the foundation for companies for all customer experiences. And as a consequence, data is at the basis of all the sophisticated tactics you can think of, whether it is analytics, personalization, campaign operations, performance measurement, or journey orchestration. Listen in this episode from Scott Brinker and Frans Riemersma why none of the above works if the data isn’t consistent, accurate, and available.
Scott has been analyzing marketing technology for more than a decade. He publishes the chiefmartec.com blog, co-founded the MarTech conference, and wrote the best-selling book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.