Marketing Ops Now

Stack Maturity with Scott Brinker

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Marketing Ops Now

Episode 18

When selecting solutions or managing an entire Martech stack, there is always this notion of having too many solutions in place. Our first instinct is to get rid of duplicate solutions and consolidate the stack. In recent research, a link was made between Martech stack maturity and Martech stack size. There is a relationship between the number of solutions in a stack and the Martech maturity as perceived by its users. Hear more about the different dimensions of Martech maturity from Scott Brinker and frans Riemersma in our latest podcast episode.

Speaker

Scott Brinker

ChiefMartec

Scott has been analyzing marketing technology for more than a decade. He publishes the chiefmartec.com blog, co-founded the MarTech conference, and wrote the best-selling book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.

Speaker

Frans Riemersma

Martechtribe

My goal is to make our daily business lives better. As businesses become increasingly digital, we need to humanize Martech. With so many solutions available user and customer experience are even more important. My experience of the last 20+ year as marketer, developer, consultant, Vice President R&D, researcher and author, gave me vital insights to get the most value out of technology in the shortest time possible for my corporate clients.

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