When Frans Riemersma interviewed Ralf Strauss they noticed that there are many myths about Martech solutions and stacks out there. As a marketing operations manager, you’ll probably know them but they have talked especially about those ones we ran into over the years. For example this one: We have to be 100% sure before we buy or implement Martech. Well, the marketing organizations need learning and testing cycles, and of course failures, as long as they learned from them.
Marketing Tech Lab GmbH
“Marketing automation and MarketingTech will shape the future of marketing.” Dr Ralf Strauss is Managing Partner of various companies, president of marketing associations and marketing communities. Before, he has been the Senior Vice President at Volkswagen for the Digital Transformation across marketing and sales. Prior to that, he had various roles within SAP. He is also the author of more than 60 publications in these subject areas and publishes the yearly “Marketing Tech Monitor”