Marketing Ops Now

Stack Maturity with Ralf Strauss

BrandMaker Logo

Marketing Ops Now

Episode 19

When Frans Riemersma interviewed Ralf Strauss they noticed that there are many myths about Martech solutions and stacks out there. As a marketing operations manager, you’ll probably know them but they have talked especially about those ones we ran into over the years. For example this one: We have to be 100% sure before we buy or implement Martech. Well, the marketing organizations need learning and testing cycles, and of course failures, as long as they learned from them.

Speaker

Ralf Strauss

Marketing Tech Lab GmbH

“Marketing automation and MarketingTech will shape the future of marketing.” Dr Ralf Strauss is Managing Partner of various companies, president of marketing associations and marketing communities. Before, he has been the Senior Vice President at Volkswagen for the Digital Transformation across marketing and sales. Prior to that, he had various roles within SAP. He is also the author of more than 60 publications in these subject areas and publishes the yearly “Marketing Tech Monitor”

Speaker

Frans Riemersma

Martechtribe

My goal is to make our daily business lives better. As businesses become increasingly digital, we need to humanize Martech. With so many solutions available user and customer experience are even more important. My experience of the last 20+ year as marketer, developer, consultant, Vice President R&D, researcher and author, gave me vital insights to get the most value out of technology in the shortest time possible for my corporate clients.

Share this Podcast

Share on facebook
Share on twitter
Share on linkedin

Similar Podcast

Podcast

Marketing Ops Now

Episode 20

Budgets

Agile Marketing with Scott Vaughan

Image of Frans Riemersma

By Frans Riemersma

|
Podcast

Marketing Ops Now

Episode 18

Data

Stack Maturity with Scott Brinker

Image of Scott Brinker

By Scott Brinker

|
brandmaker podcast Podcast

Marketing Ops Now

Episode 17

Data

Data Model with Scott Brinker

Image of Scott Brinker

By Scott Brinker

|
Podcast

Marketing Ops Now

Episode 16

Data

Marketing Performance with Scott

Image of Scott Brinker

By Scott Brinker

|
Podcast

Marketing Ops Now

Episode 14

Processes

Playbooks with Scott

Image of Scott Brinker

By Scott Brinker

|
Podcast

Marketing Ops Now

Episode 13

People

Marketing ops is your secret weapon

Image of Anita Brearton

By Anita Brearton

|
Podcast

Marketing Ops Now

Episode 12

Processes

Marketing ops & maturity

Image of Scott Brinker

By Scott Brinker

|
Podcast

Marketing Ops Now

Episode 11

Processes

Agile marketing

Image of Scott Brinker

By Scott Brinker

|
Podcast

Marketing Ops Now

Episode 10

Data

Tracking Marketing Performance

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|
Podcast

Marketing Ops Now

Episode 9

People

Marketing Ops Skills

Image of Scott Brinker

By Scott Brinker

|
Podcast

Marketing Ops Now

Episode 8

Tech

Martech adoption

Image of Scott Brinker

By Scott Brinker

|
Podcast

Marketing Ops Now

Episode 7

Processes

Marketing Ops Strategy Execution

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|
Podcast

Marketing Ops Now

Episode 6

Data

The KPI framework as a driver of marketing ops

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|
Podcast

Marketing Ops Now

Episode 5

Tech

How to navigate martech

Image of Scott Brinker

By Scott Brinker

|
Podcast

Marketing Ops Now

Episode 4

Processes

Defining marketing ops territory

Image of Scott Brinker

By Scott Brinker

|
Podcast

Marketing Ops Now

Episode 3

Tech

4 marketing ops challenges: Marketing Tech Monitor 2021

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|
Podcast

Marketing Ops Now

Episode 2

People

Three marketing ops trends to watch

Image of Scott Brinker

By Scott Brinker

|
Podcast

Marketing Ops Now

Episode 1

Processes

Marketing ops represents a major enterprise opportunity

Image of Scott Brinker

By Scott Brinker

|