Marketing ops is here to stay. Already 49% of marketers surveyed have a marketing operations leader on at least one team. In this episode we talk about why marketing ops now entered the top 3 of CMOs priorities, based on a survey that Gartner conducts every year.
Scott has been analyzing marketing technology for more than a decade. He publishes the chiefmartec.com blog, co-founded the MarTech conference, and wrote the best-selling book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.